March 2018 - Chief Marketing Technologist

Announcing the build-your-own martech landscape kit, fun for the whole office

March 31, 2018 March 31, 2018 / Marketing Software / By Scott Brinker / 6 Comments

As we’ve been slaving working away on the new 2018 edition of the Marketing Technology Landscape (“Martech 5000”) graphic — and that’s not the editorial “we,” but indeed a whole team of obsessively-compulsive martech lunatics dedicated industry advocates — it suddenly occurred to me this morning that we’ve been selfishly hoarding the fun. Seriously, you’ve not lived until you’ve tried to squeeze 5,000-some-odd logos on to a single PowerPoint slide. It’s an epic Zen exercise …

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3 marketing technology myths we’ll debunk at the vendor-agnostic MarTech conference

March 28, 2018 March 28, 2018 / Marketing Management / By Scott Brinker / Leave a Comment

As the world’s largest, vendor-agnostic marketing technology conference, MarTech gives you real-world insights into the good, the bad, and even the ugly of procuring, implementing, and operating marketing technology solutions. Our 2-day program delivers candid, in-depth, and unbiased content that you won’t get anywhere else. MarTech is designed specifically for marketing operations executives who are responsible for leveraging martech investments and technologies. And we’re not looking to sell you anything — well, other than a …

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Stackers gonna stack: a great marketing stack slide from Alert Logic

March 26, 2018 March 26, 2018 / Marketing Management / By Scott Brinker / Leave a Comment

Here’s another fun entry into The Stackies 2018: Marketing Tech Stack Awards that I thought I’d share from Alert Logic, a leading provider of information security solutions. There are four reasons why I wanted to call this one out: A great marketing stack illustration doesn’t necessarily need to invent a whole new way of organizing its tools and technologies to be enlightening and instructive. This is a terrific example of a marketing stack that clearly …

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Salesforce to acquire Mulesoft because, hey, it’s a world of infinite cloud services

March 21, 2018 March 25, 2018 / Marketing Software / By Scott Brinker / Leave a Comment

Yesterday, Mulesoft announced it was being acquired by Salesforce for $6.5 billion. That’s a pretty hefty premium — a 21.6X multiple — given that the company had less than $300 million in revenue for 2017. That’s a strategic bet. So what’s the strategy? Although I’ve sworn off the game of making predictions, I do feel this validates one of the 5 big disruptions to marketing that I’ve been clamoring about for the past two years: …

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How Juniper Networks spans pre-sales to post-sales marketing in their martech stack

March 20, 2018 March 20, 2018 / Marketing Management / By Scott Brinker / Leave a Comment

I can’t resist sharing another entry to The Stackies 2018: Marketing Tech Stack Awards, this one from global networking technology leader Juniper Networks. This clean and elegant design organizes their marketing and sales technologies according to the six clusters of the Martech 5000 marketing technology landscape — Relationships & Social, Content & Experience, Data, Management, Commerce & Sales, and Advertising & Promotion — as concentric rings. Within each ring, technologies are arranged approximately left to …

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Brand packaging needs a marketing tech stack too, who knew?

March 16, 2018 March 16, 2018 / Marketing Management / By Scott Brinker / 1 Comment

The following is a guest post by Danielle Sauvé, marketing director for the product identification platform for Danaher and editor of SimplifyMyPackaging.com. We talk about digitizing everything, but if you’re a marketer at a consumer goods company, you know there is a divide between digital marketing channels and product packaging. As evidence of this divide, marvel at this difference in perceived vs. actual production time: The CMO Council found that 77% of marketing leaders think …

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Our martech salary survey delivers a lot of great news, but one disappointment

March 14, 2018 April 27, 2018 / Marketing Management / By Scott Brinker / Leave a Comment

For martech careers, there is a lot of really good news. But one thing that isn’t. First, thank you to the 884 professionals who participated in our 2018 Marketing Technology & Operations Salary Survey, a collaboration between myself and the team at MarTech Today. For our analysis, we filtered it down to only the n=432 who explicitly identified their role as marketing technology, marketing operations, or a combination of the two (the most common occurence). …

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Morningstar shares their marketing stack in The Stackies

March 8, 2018 March 8, 2018 / Marketing Software / By Scott Brinker / Leave a Comment

I love The Stackies. Seriously, this “contest” that invites marketers to send in a single slide that illustrates how they conceptualize their marketing technology stack is fascinating. It’s one of my favorite projects with the martech community. Forget the over-simplified pictures that you see from vendors, showing idealized marketing stacks as they might exist in Nirvana. The entries into The Stackies are the real deal. They incorporate solutions from multiple vendors. They feature a wide …

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Agile marketing reaches 37% adoption with a wide variety of techniques

March 6, 2018 March 6, 2018 / Agile Marketing / By Scott Brinker / Leave a Comment

In reflecting on the “greatest hits” of chiefmartec.com over the past decade, it’s been exciting to see how many ideas that were once on the fringe of marketing have shifted into mainstream practice. For example: agile marketing, the adoption of agile management approaches from the software development profession in modern marketing. What do marketing and software development have in common? It used to sound like a set up for a bad joke. But in a …

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What would Eric Clapton say about marketing technology if he were coming to MarTech?

March 5, 2018 March 5, 2018 / Marketing Management / By Scott Brinker / 2 Comments

“It’s in the way that you use it.” I’m pretty sure that would be Eric Clapton’s advice on marketing technology. While Slowhand sadly won’t be coming to the MarTech stage next month, we do have a pretty amazing line up of marketing experts, executives, and seasoned practitioners who will show you how they use it. At the upcoming MarTech in San Jose, April 23-25, you’ll learn from real-world experiences: How does a major brand like …

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