December 2018

Ready for a great New Year? While I may be a curmudgeon skeptic when it comes to most marketing industry predictions, I’m quite certain of three things for the year ahead: Marketing technology & operations management will be integral to marketing in 2019. Martech tools, talents, tactics, and the overall marketing world will continue to change. MarTech will be the best vendor-agnostic conference to attend to master this discipline, to learn from and network with …

Highly accurate predictions about MarTech in 2019 (well, at least the conference) Continue Reading »

Looking back over 2018, it’s been a heck of a year in the martech industry. Thank you for joining, sharing, and contributing — I’m looking gratefully at you, MarTech speakers (in the spring and fall), Stackies entrants, and martech salary survey participants — to this community. I found myself humming this tune in the car this morning and have geekily adapted it to a summary of this year’s “greatest hits” on this blog. Feel free …

The Twelve Days of MarTech Continue Reading »

As 2018 comes to a close, we can affirm that this was the year that the martech profession crossed into the mainstream. Marketing technologists are no longer unicorns. I was struck by this anecdotally with the speakers and attendees at the MarTech conference in October. But now I’ve also got some great quantitative data to share with you, compliments of Gartner. Bryan Yeager and Anna Maria Virzi, two leading analysts in the marketing technology industry, …

Martech is a mainstream marketing profession, latest Gartner data confirms Continue Reading »