February 2019 – chiefmartec

MarTech West 2019 Marketoonist Caption Contest

My 7 attempts to caption this MarTech cartoon, but I bet you can do better

February 23, 2019

Regular readers know that I’m a huge fan of Tom Fishburne, the brilliant fellow behind all those great Marketoonist cartoons. I’m delighted that he’ll be our closing keynote speaker at MarTech in April, presenting Look! Squirrel! Beyond the Shiny New Thing to Sustained Organizational Change. Tom will enlighten us as he makes us laugh at […]

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4 remarkable facts from the latest hard data about the growth of (mar)tech stacks

February 21, 2019

People often complain that my marketing technology landscape has too many apps. If only those crazy martech entrepreneurs would stop making more, all would be right in the jungle. Let’s set aside for a moment the supply-side economics that have fostered this app-a-palooza, e.g., cheap infrastructure in the cloud, a plethora of great open source

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A preview of MarTech: over 50 in-depth sessions at the intersection of marketing, technology, and management

February 14, 2019

Twice a year, I face a dilemma. Presented with hundreds of nominated speakers and topics for an upcoming MarTech conference, I have to choose only a few dozen to fit into a two-day, three-track event. It’s a dilemma for a couple of reasons. First, the vast majority of pitches we get from martech practitioners and

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