Month: April 2019

Not all integrations are created equal: 4 layers of app integrations with SaaS platforms

Disclosure: This is one of those rare articles on this blog that’s entangled with my work as VP Platform Ecosystem at HubSpot. While it’s not specific to HubSpot — this is an issue and a framework that I believe are broadly applicable across all SaaS platforms — I want to be transparent that I do have a stake in how these dynamics play out in our industry. According to a recent study by the market …

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4 Layers of Integration with SaaS Platforms

5 MarTech takeaways: teams, product management, decentralization, marketing leadership, IT governance

Every MarTech conference is always a whirlwind of insights and ideas. It usually takes me a couple of weeks after the event to synthesize what my key takeaways were from the event. Here are five that have resonated deeply with me — with huge thanks to Katie Kelly for giving me permission to share her awesome sketch notes that illustrate these beautifully. 1. Building High-Performing Martech Teams Patty Spiller, senior director of growth marketing at …

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MarTech West 2019 Keynote Sketch Notes

Missed the MarTech keynote? Here’s a recreation for you

Weren’t able to make the MarTech conference in San Jose that we held earlier this month? I thought you might enjoy hearing a version of our opening keynote, which I recreated in Loom, covering: The winners of The 2019 Stackies: Marketing Tech Stack Awards 3 trends of the Second Golden Age of Martech The release of the 2019 marketing technology landscape (and what we missed) Results of the 2019 marketing operations & technology salary survey, …

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MarTech West 2019 Opening Keynote (recreation)

Marketing Technology Landscape Supergraphic (2019): Martech 5000 (actually 7,040)

UPDATE: The 2020 Marketing Technology Landscape is now available. As Bill Murray would have said in Groundhog Day, “Well, it’s martech landscape day… again.” It has become an annual tradition at our spring MarTech conference to release an updated version of maybe the most infamous slide in marketing: the marketing technology landscape. We’re keeping that custom alive this year again. What a crazy graphic! We nicknamed it the “Martech 5000” a couple of years ago. …

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2019 Marketing Technology Landscape ("Martech 5000")

Marketing Technology and Operations Salary Survey 2019 results (free report)

Our 2019 Marketing Technology & Operations Salary Survey has been released, and you can download a free copy here. Thank you to everyone who participated. For our analysis, we narrowed the data down to the n=365 participants who identified their role as one of these three core martech disciplines: 30.4% — Marketing Technology/Marketing IT/Marketing Technologist 24.4% — Marketing Operations 45.2% — Marketing Operations and Technology (combined) A few observations that I’ll call out here — …

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Results of the 2019 Marketing Technology and Operations Salary Survey

48 marketing stacks beautifully illustrated for the 2019 MarTech Stackies: Marketing Stack Awards

For the 5th year, we’ve run The Stackies Awards, where marketers send in a single slide that illustrates their “stack” — the collection of marketing technology tools they use and how they conceptualize them together. We received 48 entries this year, and some truly incredible ones. Airstack graciously sponsored the awards this time. And, as promised, we’ve gladly made a donation of $4,800 to Girls Who Code on behalf of the 48 entrants ABinBev, Airstream, …

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2019 MarTech Stackies: Marketing Stack Awards

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