Is martech headed for its “dot-com moment” in 2020?
Tom Wentworth, a pioneering engineer-turned-CMO in the marketing technology space whom I’ve long admired, recently commented on a LinkedIn thread, “Martech is about to face its ‘dot-com’ moment. How many pet stores did we really need in 2000?” I think he’s right — but possibly not in the way he (or you) might think. The remark was a reference to the bursting of the dot-com bubble in 2000, when hundreds of first-generation Internet companies went …
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