Month: December 2019

Is martech headed for its “dot-com moment” in 2020?

Tom Wentworth, a pioneering engineer-turned-CMO in the marketing technology space whom I’ve long admired, recently commented on a LinkedIn thread, “Martech is about to face its ‘dot-com’ moment. How many pet stores did we really need in 2000?” I think he’s right — but possibly not in the way he (or you) might think. The remark was a reference to the bursting of the dot-com bubble in 2000, when hundreds of first-generation Internet companies went …

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The Ages of Martech

83% of marketers rip-and-replace a martech app each year — here’s why

I’ve said many times that change is at the heart of modern marketing operations. It is at the very center of the “4 forces” diagram of The New Rules of Marketing Technology & Operations because it’s the dominant variable of our profession. And what’s the most common and concrete change in martech? Why changing martech applications, of course. This well-known yet not well-quantified phenomenon was the motivation for Chris Elwell and Jennifer Cannon of MarTech …

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Martech Apps Ripped-and-Replaced

Enter The Stackie Awards 2020: Share your marketing stack with the martech community

UPDATE: Due to the coronavirus pandemic, we have postponed The Stackies Awards Ceremony until October 6, when we’ll do a virtual event. As a result, we are extending the deadline for entries through September 18, 2020. We will also double the number of awards given — from five to ten — to provide one set of awards to those who submitted by the original deadline and a second set for those who submit by the …

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The Stackies 2020: Marketing Tech Stack Awards

The explosion of code — and “no code” — in marketing and martech, presented at TEDx Boca Raton

I love TED Talks. They have such a great format for packing a really interesting phenomenon, observation, or story into ~15 minutes of focused narrative. Giving one myself — even an independent TEDx Talk — has long been something I’ve aspired to. And so I was thrilled to have the opportunity to do so at TEDx Boca Raton earlier this fall with a presentation on how Everyone is a Software Developer now. Here’s my attempt …

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Scott Brinker's Martech Talk at TEDx Boca Raton

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