Tom Wentworth, a pioneering engineer-turned-CMO in the marketing technology space whom I’ve long admired, recently commented on a LinkedIn thread, “Martech is about to face its ‘dot-com’ moment. How many pet stores did we really need in 2000?” I think he’s right — but possibly not in the way he (or you) might think. The […]
Is martech headed for its “dot-com moment” in 2020? Read More »
I’ve said many times that change is at the heart of modern marketing operations. It is at the very center of the “4 forces” diagram of The New Rules of Marketing Technology & Operations because it’s the dominant variable of our profession. And what’s the most common and concrete change in martech? Why changing martech
83% of marketers rip-and-replace a martech app each year — here’s why Read More »
UPDATE: Due to the coronavirus pandemic, we have postponed The Stackies Awards Ceremony until October 6, when we’ll do a virtual event. As a result, we are extending the deadline for entries through September 18, 2020. We will also double the number of awards given — from five to ten — to provide one set
Enter The Stackie Awards 2020: Share your marketing stack with the martech community Read More »
I love TED Talks. They have such a great format for packing a really interesting phenomenon, observation, or story into ~15 minutes of focused narrative. Giving one myself — even an independent TEDx Talk — has long been something I’ve aspired to. And so I was thrilled to have the opportunity to do so at
