Tom Wentworth, a pioneering engineer-turned-CMO in the marketing technology space whom I’ve long admired, recently commented on a LinkedIn thread, “Martech is about to face its ‘dot-com’ moment. How many pet stores did we really need in 2000?” I think he’s right — but possibly not in the way he (or you) might think. The […]

I’ve said many times that change is at the heart of modern marketing operations. It is at the very center of the “4 forces” diagram of The New Rules of Marketing Technology & Operations because it’s the dominant variable of our profession. And what’s the most common and concrete change in martech? Why changing martech […]

UPDATE: Due to the coronavirus pandemic, we have postponed The Stackies Awards Ceremony until the MarTech Conference in Boston, October 6-8. As a result, we are extending the deadline for entries through September 18, 2020. We will also double the number of awards given — from five to ten — to provide one set of […]