83% of marketers rip-and-replace a martech app each year — here’s why

Martech Apps Ripped-and-Replaced

I’ve said many times that change is at the heart of modern marketing operations. It is at the very center of the “4 forces” diagram of The New Rules of Marketing Technology & Operations because it’s the dominant variable of our profession. And what’s the most common and concrete change in martech? Why changing martech […]

Enter The Stackie Awards 2020: Share your marketing stack with the MarTech community

MarTech Stackies 2020: Marketing Tech Stack Awards

If there’s one marketing awards program where the entire industry wins, it’s The Stackies. Each year, dozens of organizations enter a 16×9 slide that visualizes their “marketing stack” — the collection of martech software they use — and how they think about its structure. We then publish them all, ungated, for everyone in marketing to […]

The explosion of code — and “no code” — in marketing and martech, presented at TEDx Boca Raton

Scott Brinker's Martech Talk at TEDx Boca Raton

I love TED Talks. They have such a great format for packing a really interesting phenomenon, observation, or story into ~15 minutes of focused narrative. Giving one myself — even an independent TEDx Talk — has long been something I’ve aspired to. And so I was thrilled to have the opportunity to do so at […]

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