Month: June 2020

In The First Golden Age of Martech, the US marketing ecosystem grew 50% faster than GDP

I’ve called the past decade of the 2010’s The First Golden Age of Martech. It was an explosion of both a new industry (martech) and a new profession (marketing technologists). I’ve spilled a gigabyte of digital ink on why this next decade will be The Second Golden Age of Martech (including a recent update on how platform dynamics are driving this next wave). But today, I want to share with you the nice quantified measure …

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US Marketing Ecosystem Growth from 2010-2019

Why does the massive landscape of marketing services firms not bother people the way martech does?

The large size of the marketing technology landscape stirs many emotions in the marketing community. Excitement. Frustration. Awe. Anger. Yes, anger. Just last week, I was hotly accused by someone on LinkedIn of stoking FUD — fear, uncertainty, and doubt — simply by publishing it. Those vehement reactions always surprise me. It’s just a count of martech companies, dude, arranged as clusters of logos on a slide. It’s not like Galileo telling the Church that …

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Marketing Ecosystems in the UK, Germany, and France

7 really bad martech “dad jokes” for Father’s Day

The best part of being a dad? Well, okay, maybe not the best, but somewhere in the top five. A legitimate excuse for telling “dad jokes.” So to celebrate Father’s Day here at chiefmartec.com, I proudly offer up seven impromptu and — oof — truly terrible martech dad jokes…   What’s the best place on earth for marketing technology? Mmm, Arctic Circle.   Why did the marketer close his eyes in the restroom? He didn’t want …

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Martech Dad Jokes

Martech is meaningless without our humanity

I’ve had a hard time writing about martech these past couple of weeks. So I’m just going to write what I want to say, what I need to say. The terrible injustice of the killing of George Floyd was appalling and ugly. The fact that he was one of many victims of such violence and racism — even in just the past month — is all the more gut-wrenching. On top of that, watching the …

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Black Lives Matter

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