In The First Golden Age of Martech, the US marketing ecosystem grew 50% faster than GDP
I’ve called the past decade of the 2010’s The First Golden Age of Martech. It was an explosion of both a new industry (martech) and a new profession (marketing technologists). I’ve spilled a gigabyte of digital ink on why this next decade will be The Second Golden Age of Martech (including a recent update on how platform dynamics are driving this next wave). But today, I want to share with you the nice quantified measure …