April 2021 - Chief Marketing Technologist

Wait, more martech tools create more manual tasks?!

April 12, 2021 / Marketing Software / By Scott Brinker / Leave a Comment

The good team at Airtable, whom I featured in my MarTech keynote, Marketing Superpowers: How AI & No Code Transform Every Marketer into a Maker, recently published the Airtable Marketing Trends Report based on a survey of 300 marketing leaders. This was their overview summary: Despite investment in tooling and processes, marketers aren’t operationally equipped to build customer experiences at scale—and they’re punching in hours of manual work to make up the difference. So the …

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Majority of marketing departments now use agile (and they’re more strategically aligned as a result)

April 10, 2021 / Agile Marketing / By Scott Brinker / Leave a Comment

Okay, I was just kidding on April Fools’ Day with hyperagile marketing. Apologies to any of you who spent the past week planking through your team updates. But I am excited to share with you some exciting news about real agile marketing adoption. AgileSherpas and Forrester just released their new State of Agile Marketing 2021 report, and it reveals an important milestone: for the first time, the majority (51%) of marketers surveyed reporting using agile …

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Introducing Scram: Hyperagile Marketing Practices for a Hyperautomation, Hypergrowth World

April 1, 2021 / Agile Marketing / By Scott Brinker / 1 Comment

Agile management was born 20 years ago, to help teams operate better in a fast-moving, ever-changing, digital world. Agile originated in software development circles, with a bunch of programmers high in the mountains, and spread to other disciplines, eventually marketing. (“Hey, what are you all doing, standing around, chatting in a circle? With a whiteboard? Looks like fun! Can I join?”) Without even having to know what agile marketing actually meant, marketing teams knew it …

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Wait, more martech tools create more manual tasks?!

Majority of marketing departments now use agile (and they’re more strategically aligned as a result)

Introducing Scram: Hyperagile Marketing Practices for a Hyperautomation, Hypergrowth World

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