Wait, more martech tools create more manual tasks?!

More martech tools create more manual tasks?

The good team at Airtable, whom I featured in my MarTech keynote, Marketing Superpowers: How AI & No Code Transform Every Marketer into a Maker, recently published the Airtable Marketing Trends Report based on a survey of 300 marketing leaders. This was their overview summary: Despite investment in tooling and processes, marketers aren’t operationally equipped […]

Majority of marketing departments now use agile (and they’re more strategically aligned as a result)

Agile Marketing Adoption in 2021

Okay, I was just kidding on April Fools’ Day with hyperagile marketing. Apologies to any of you who spent the past week planking through your team updates. But I am excited to share with you some exciting news about real agile marketing adoption. AgileSherpas and Forrester just released their new State of Agile Marketing 2021 […]

Introducing Scram: Hyperagile Marketing Practices for a Hyperautomation, Hypergrowth World

Hyperagile Marketing

Agile management was born 20 years ago, to help teams operate better in a fast-moving, ever-changing, digital world. Agile originated in software development circles, with a bunch of programmers high in the mountains, and spread to other disciplines, eventually marketing. (“Hey, what are you all doing, standing around, chatting in a circle? With a whiteboard? […]