“One of the things that doesn’t get talked about as much as it should in martech is the gap between the technology that is installed and the skills that exist in the organization.” In a recent interview I had with Anita Brearton, CEO of CabinetM, this was one of the points she was most animated […]
The real build vs. buy question in martech is around talent, not technology Read More »
There’s a day for everything. Bubble Wrap Appreciation Day. Sword Swallowers Day. No Pants Day. But there’s no official day on the calendar to acknowledge and celebrate the martech profession and all the wonderful, talented people who work in it. Not to take anything away from National Artichoke Day, but I think marketing technology and
#MartechDay: The 2022 Martech Landscape, State of Martech Report, Stackies, and more Read More »
I’m pleased to announce that the 2022 Stackies: Martech Stack Awards are now open for entries for the next eight weeks — until midnight Pacific on Friday, April 29. There is no fee to enter. In fact, for each qualified entry, we — this year, the awards hosts are myself from chiefmartec.com and Frans Riemersma from
Share your martech stack illustration in the 2022 Martech Stackie Awards Read More »
