January 2023 - Chief Marketing Technologist

Tech layoffs? Great companies are actively hiring marketing technology talent

January 25, 2023 / Marketing Management / By Scott Brinker / Leave a Comment

In my previous post, I boldly predicted that we’re on the verge of a whole series of martech innovations: AI, composability, AR/VR, even, yes, “Web3”. While I agree with the pessimists that 2023 will be a challenging year for a lot of martech vendors, I believe this is more of a business cycle bump in the road, rather than the end of an industry. We’re just getting started. But my real faith in martech’s growth …

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2023 will be a chaotic year for martech, yet the start of a massive wave of growth

January 14, 2023 / Marketing Software / By Scott Brinker / Leave a Comment

I’m going to start the year with a controversial prediction: we are at the beginning of a massive wave of growth in martech. The next 7 years of expansion in our industry and profession will dwarf the past 7 years. I assume that’s a controversial claim because most people think this is going to be a rough year for the martech industry. Partly due to macroeconomic factors — small recession? big recession? And partly due …

2023 will be a chaotic year for martech, yet the start of a massive wave of growth Continue Reading »

Tech layoffs? Great companies are actively hiring marketing technology talent

2023 will be a chaotic year for martech, yet the start of a massive wave of growth

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