At the start of the year, I predicted 2023 would be a chaotic year for martech — yet the start of a truly massive wave of growth for the industry. My inner critic argued that sounded a tad hyperbolic, which is not my usual schtick. But I assuaged my own skepticism by noting that such […]
Holy $#!&, two major martech disruptions just collided together: AI and composability Read More »
The first Tuesday in May is #MartechDay — a day to celebrate all the wonderful people working in the martech industry and the amazing practitioners who bring these capabilities to life in marketing organizations around the world. On last year’s #MartechDay, Frans Riemersma and I released the updated 2022 marketing technology landscape and hosted the
Join us for the new Best of Breed Marketing Summit for this year’s #MartechDay (May 2) Read More »
We’re busy working on the 2023 edition of the martech landscape (interactive version at martechmap.com) that will be released on #MartechDay, May 2. Spoiler alert: if you were betting this would be the year the martech supernova collapses into a black hole… well, you might think of hedging that bet. The number of weekly martech-related
The future of martech apps is happening in SMB and the mid-market. Here’s why. Read More »
