April 2023 - Chief Marketing Technologist

From #MartechDay to a European martech tour, May will be martech-tacular

April 28, 2023 / Marketing Management / By Scott Brinker / Leave a Comment

Okay, so martech-tacular isn’t a word. It isn’t even a very good portmanteau. But it’s what I’m feeling as I prepare for a full month of spectacular martech adventures. The 1st Tuesday in May is Officially #MartechDay First up is the brand-new Best of Breed Marketing Summit that Frans Riemersma and me are hosting on #MartechDay, Tuesday, May 2. If you haven’t yet signed up for this free event, register now. It’s a full day …

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Exploring the 2nd order effects of generative AI in marketing and martech

April 24, 2023 / Marketing Software / By Scott Brinker / Leave a Comment

What an amazing time to be working in marketing and martech! Our entire industry is blossoming like the wildflower “super bloom” happening in California this spring, fed by the rain, rivers, and sunshine of generative AI, universal cloud data warehouses, and software composability. There’s literally gold flowing down from the mountains in California — and figuratively from the rush of AI-powered innovation flooding the Valley. Before I forget: don’t miss the opportunity to catch 21 …

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Marketing ops careers are good today — and likely to get much better; here’s the latest data on these roles

April 15, 2023 / Marketing Management / By Scott Brinker / Leave a Comment

If you’re working in marketing operations, life is probably pretty good. 74% of marketing ops pros say they’re somewhat satisfied or extremely satisfied in their roles. Over half have been promoted or taken new jobs in the past year. And on average, they make about 25% higher salaries than other kinds of marketers in their organizations. Not bad for a role that used to be considered the “island of misfit toys” a decade ago. Our …

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Responsibilities for Marketing Operations and Martech Pros vs. General Marketers

How big is your tech stack, really? Here’s the latest data…

April 5, 2023 / Marketing Software / By Scott Brinker / Leave a Comment

It’s springtime, in the Northern hemisphere, and tech stacks are blooming. Zylo, a SaaS management platform that manages over 30 million SaaS licenses for its customers — more than $30 billion in SaaS spend under management — just released their 2023 SaaS Management Index report. It shares aggregate statistics across all of their customers’ SaaS tech stacks. Importantly, this is not survey data, where people guess how many app jellybeans are in their tech stack …

How big is your tech stack, really? Here’s the latest data… Continue Reading »

From #MartechDay to a European martech tour, May will be martech-tacular

Exploring the 2nd order effects of generative AI in marketing and martech

Marketing ops careers are good today — and likely to get much better; here’s the latest data on these roles

How big is your tech stack, really? Here’s the latest data…

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