From #MartechDay to a European martech tour, May will be martech-tacular

Martech European Tour

Okay, so martech-tacular isn’t a word. It isn’t even a very good portmanteau. But it’s what I’m feeling as I prepare for a full month of spectacular martech adventures.

The 1st Tuesday in May is Officially #MartechDay

First up is the brand-new Best of Breed Marketing Summit that Frans Riemersma and me are hosting on #MartechDay, Tuesday, May 2. If you haven’t yet signed up for this free event, register now. It’s a full day of talks by some of the brightest people in marketing, martech, and business transformation that we’ve worked with over the years.

We’ll be unveiling the 2023 marketing technology landscapewant to take a guess as to its size? — and delving into three of the biggest trends shaping the industry these days: generative AI, a universal data layer, and composability. We’ll also host the 2023 Stackie Awards, with 36 terrific entries this year from Verizon, Casey’s, IBM, TIAA, Nationwide, Philips, Sargento, The Washington Post, and more.

Best of Breed Marketing Summit for #MartechDay

Frans and I will also conduct a series of candid fireside chats with leaders from our five premier sponsors, ActionIQ, Flywheel Software, SAS, Snowplow, and Uptempo. These are companies on the forefront of shifts happening in data and composability in martech — and how to manage marketing in this new environment effectively, efficiently, and responsibly. No fluff or sales pitches. We’ll ask the questions we know you want real answers to.

Register to join us for even one or two sessions — or for the entire day. (If you register, you’ll also be able to catch any of the sessions you missed on demand afterwards.)

Embarking on a Martech European Tour

Two days after #MartechDay, I’m on a plane to spend the next three weeks touring Europe and giving a series of talks and workshops in Zurich, Milan, Hamburg, Copenhagen, and London.

After chilling with Frans for a few days in Amsterdam and seeing some of my HubSpot colleagues in Ghent, I’ll head to the ZHAW School of Management and Law outside of Zurich. On Thursday, May 11, I’ll guest lecture an executive class, spend some time at the university’s MarTech Lab — how could I not? — and then participate in a Swiss Martech Night with professors Dr. Marcel Hüttermann and Dr. Brian Rüeger, along with Swisscom executives Patricia Gross-Gonzalez and Simon Stanovic.

Swiss Martech Night

From there, I’ll head to Milan, where I’ll be collaborating with IAB Italy and Gianluca Carrera for “The Ultimate Martech Masterclass” on May 16. This is an invitation-only event, so you will need an “in” with the IAB to attend. But there’s a possibility of a wider audience AMA later that evening. Check with for more info.

The Ultimate Martech Masterclass

Next, I’ll be doing a martech briefing in Hamburg on Monday, May 22, hosted by Janus Boye of Boye & Co., sponsored by DXP platform Kentico. You can sign up here. We’ll then hop over to Copenhagen and do a second briefing there at the Imperial Hotel on Tuesday, May 23. We’ll be joined by Astrid Illum of DFDS, Miika Nimelä of Inchcape, Michael van Dijk of APS IT-diensten, Roel Kuik of Aviva, Delfin Vassallo of Uponor, and Jan Havel of ACTUM Digital. It will be quite the martech soiree in the happiest city in the world. You can sign up here.

Finally, I’ll close out the month by keynoting the AntiConLX Global event in London on May 25, hosted by the amazing Carlos Doughty. I’m honored to be speaking alongside many of the legends who’ve inspired me: Jill Rowley, Tom Goodwin, Kevin Kelly, Neil Patel — and my brother-in-martech Frans. Carlos always produces an epic event, so it’s definitely worth attending if you can. You can register here.

Keynoting LXA

I hope to see all of you virtually on #MartechDay, May 2. And hopefully get to meet many of you in Europe over the rest of the month.

P.S. If you’re wondering how I can spend a whole month traveling, given my full-time role as VP Platform Ecosystem of HubSpot, it’s because HubSpot gives employees a 4-week sabbatical on every 5-year annivesary of their joining the company. How cool is that?

“So you’re using your sabbatical from a martech company to… go talk about martech?”

I know, I know. But this is what I love to do. Some people golf. Other people dive. My passion is martech. Hanging with a bunch of marketing and martech leaders, discussing the future of our rapidly changing industry, all while enjoying the beauty of Europe in May? That’s my idea of a dream sabbatical.

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