December 2023

Last week, Frans Riemersma and I published our Martech for 2024 report, an in-depth analysis of the evolving martech landscape in the gen AI era and the underlying forces of aggregation and composability that are shaping it. You can download a free copy here. We also hosted an hour-long presentation, discussing many of the themes of the report, with the added color commentary of two giant martech nerds armchair industry analysts weighing in on some …

Missed our Martech for 2024 jam session? Catch the replay and get the 89-page report for free Continue Reading »

There was a meme circulating around social media last week of an agency marketer rambling in a “thought leadership” interview on TikTok. I have no idea if it was parody or real. Or more accurately, if it was intentional or accidental parody. It was a jumbled jubilee of buzzword bingo – personalization, data, brand, experience, customer-centricity — that wound up saying absolutely nothing at all. There but for the grace of God go I in …

Major trends in martech for 2024: the real changes underway in a 99% platitude-free report Continue Reading »