February 2024

Well, SaaS tech stacks shrank from 2023 to 2024… but only by 8%. You were expecting more?

First, a quick ask: please take this 5-minute survey on martech composability. We’ll share the full results back with everyone. I bet it will be very interesting. Thank you! Okay, back to today’s post… I prefer empircal data over gut-feel prognostications. For 12 years, I’ve been told that SaaS in general — and martech in particular — is going to dramatically consolidate. People can be quite vehement in such predictions. Yet year over year over …

Well, SaaS tech stacks shrank from 2023 to 2024… but only by 8%. You were expecting more? Continue Reading »

SaaS Tech Stack Size 2023 to 2024

The 2024 Stackie Awards are now open for entries — share a slide of your martech stack, everybody wins

It’s that time of the year. The Northern hemisphere looks forward to spring. The Southern hemisphere looks forward to fall. And everybody in martech and marketing operations looks forward to the annual Stackie Awards. This will be our 10th edition of The Stackies: Marketing Tech Stack Awards. Wow, a decade of hundreds of martech stack slides: 2015, 2016, 2017, 2018, 2019, 2020, 2021, 2022, and 2023. We’d love for you to join this martech community tradition with us this year. To enter …

The 2024 Stackie Awards are now open for entries — share a slide of your martech stack, everybody wins Continue Reading »

2024 Stackie Awards

Developer vs. non-developer is the wrong divide; what matters with no-code is knowing what you’re doing

Dear marketing readers: hang in with me here. I have a point. Promise. I started programming as a kid, writing multiplayer games for dial-up bulletin board systems (BBSs) — a precursor to the web and social media as we know it today. It was the late 80’s, early 90’s, and I mostly wrote in a language called C, with some occasional high-performance components written in 8086 Assembly language. For those of you who aren’t software …

Developer vs. non-developer is the wrong divide; what matters with no-code is knowing what you’re doing Continue Reading »

Developer vs. Non-Developer Is The Wrong Divide

Every marketer a data analyst and an engineer… delusion or destiny?

“Everyone within Publicis will become a data analyst, an engineer, an intelligence partner, with all the information they need at their fingertips to supercharge client growth.” Publicis Groupe made that bold statement last week in a press release and presentation celebrating their performance from last year “after shifting from a holding company to a platform” and charting their course for their future in the age of AI. Now, if you’ve raised a skeptical eyebrow to …

Every marketer a data analyst and an engineer… delusion or destiny? Continue Reading »

Marketing Operations and Business Automation

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