March 2024

Tech stacks are large. The empirical stack data we recently shared from Zylo, a leading SaaS management platform, showed that even after a year of belt-tightening, the average SMB (500 employees or less) still has 162 SaaS apps. Mid-market companies (500 to 2,500 employees) have 245. And large enterprises have 650. This isn’t particularly surprising any more, is it? Oh, and by the way, those numbers don’t include: (1) Any custom apps the company has …

Visible and invisible tech stacks, and the upsides and downsides of “shadow IT” in martech and beyond Continue Reading »

First, one more reminder: please take our Martech Composability Survey this week. When you see the questions, I think you’ll agree that having a statistically significant dataset for a “no BS” view of this topic would be super valuable for the whole martech community. We’ll share the full results publicly. But we need your participation. Please and thank you! I’ve been adovcating the benefits of aggregation platforms in martech stacks for a couple of years …

Can martech data be unified, federated, and siloed all at the same time? Yes, and each serves a purpose Continue Reading »