16 years later, the present — not future — of martech is here, but unevenly distributed
The CMO Survey, a bi-yearly study of trends and perspectives from CMOs run by Duke University, Deloitte, and the AMA, has been one of the keystone research projects in the marketing industry for over a decade. It’s very well run, and I eagerly look forward to reading it every time it’s published. I was particularly excited to read the Spring 2024 edition just released, because they’d added a detailed section on marketing technology. What were …
