September 2024

I have two surveys for you that I think you’ll love. The first is one that I’m asking you to take: a cut-through-the-BS survey on the real ways in which you’re seeing gen AI used in your organization — or not. This data will contribute to the “Martech for 2025” report and virtual event Frans Riemersma and I will be sharing on December 3. More details to follow. Both of us and thousands of your …

Companies are replacing more martech, focused on integrations and APIs, and still expanding their stacks Continue Reading »

If you’re reading this blog, it’s a safe bet that you’ve been involved in buying — or selling — martech software. Probably quite a bit of martech software. So I greatly appreciate that a number of you responded to my survey over LinkedIn asking what you loved and hated about that experience and which resources you found helpful and trustworthy (or not!) in that process. Here’s what you, at least the collective “you,” had to …

Buying martech: what you love, what you hate, and who you trust (or not) Continue Reading »