November 2024

Last week, Mike Rizzo and team at MarketingOps.com hosted their annual MOps-Apalooza event with 400+ marketing ops people. I was honored to be one of their keynote speakers, and I’ll share the core theme of my talk with you in a moment. But first… They also released their annual State of the Marketing Operations Professionals, an epic 87-page report that surveyed more than 600 marketing ops pros on almost every facet of their careers. It’s …

The state of marketing operations professionals is OK, but it’s going to get much, much better Continue Reading »

Sorry that it’s been a while since I last posted. But I have a good excuse. Frans Riemersma and I have been deep in research on what’s happening in martech for the year ahead — a big part of which has been sorting through much fact vs. fiction with generative AI. What’s the deal with existing martech platforms vs. new, AI-native products popping up like wildflowers? Will AI agents actually impact marketing in 2025? How? …

The one presentation about martech for 2025 — and the AI madness around it — you won’t want to miss Continue Reading »