January 2025

Despite financial pressure — or because of it? — tech stacks are actually expanding again

If you predicted that tech stacks would shrink in 2024, it was probably a good bet. After all, the trend line had been headed in that direction. The average number of apps in companies’ stacks shrank in both 2022 and 2023, albeit by only a modest amount, less than 10% on average. But economic times were tight last year, and CFOs were on the warpath to cut SaaS waste. And, of course, there’s the ongoing …

Despite financial pressure — or because of it? — tech stacks are actually expanding again Continue Reading »

SaaS Tech Stacks Grew in 2024, Both in Number of Apps and Spend

AI agents are the new iPaaS and the next frontier of intense competition in digital ops orchestration

Welcome to 2025! It’ll be the Year of AI Agents in martech, in word and deed. Here’s what I think that means… From the moment there was more than one software product in a company’s tech stack, there’s been jockeying to determine who was boss. If the tech stack were an orchestra, which product would be the conductor? Whichever one directed the flow of data among apps and determined which function in which app was …

AI agents are the new iPaaS and the next frontier of intense competition in digital ops orchestration Continue Reading »

Martech AI Agent Battle for Digital Ops Orchestration

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