May 2025

tl;dr The martech landscape grew again since last year, up 9% to 15,384 solutions. While new AI natives continue to blossom, the previous generation is consolidating more. There’s also an exploding “hypertail” of custom software. We cover all of this and more in our new State of Martech 2025 report (free and ungated). Over 15 years ago, I tossed a bunch of martech logos on a slide to present the Rise of the Marketing Technologist …

2025 Marketing Technology Landscape Supergraphic: 100X growth since 2011, but now with AI… Continue Reading »

This is a short excerpt of data from The State of Martech 2025 report that will be released on May 6, 2025. You can get the complete 100+ page report and access to an extended keynote presentation of our research by registering for free for #MartechDay. It’s no surprise that stand-alone AI assistants, such as ChatGPT, Claude, and Gemini have become ubiquitous. In our study of 96 martech and marketing operations leaders, 87.5% reported these …

Beyond AI assistants: how AI is being more deeply embedded in marketing and martech stacks Continue Reading »