Every December for the past few years, Frans Riemersma and I have published a deeply researched report on what’s actually happening in martech as the New Year approaches.
These aren’t the crazy fever-dream “predictions” that you’re used to reading during this eye-rolling, end-of-year prophecy season. It’s a pragmatic assessment of what’s really happening inside marketing tech stacks and the martech industry as a whole. Existing, real-world patterns that can be reasonably extrapolated for the next 6-12 months to get you prepped for the year ahead.
Our latest edition — Martech for 2026 — is almost here. We’ll be releasing it on Tuesday, December 2. You can be one of the first to get a copy by signing up for our accompanying free online event. Frans and I will give a no-holds-barred presentation to walk through our latest and most surprising findings. If you register in advance, you can catch us live or on-demand anytime that month.
We also promise to make it fun, because a sense of humor makes it all more digestible.
One of the major topics we will cover in considerable depth — surprise, surprise — are the plethora of new AI agents on the scene and their relationship within existing martech stacks and marketing operations practices.
We’ll analyze three different domains of AI agents in marketing’s orbit:
- Agents for Marketers — AI that marketers are using behind-the-scenes to design, produce, and analyze marketing campaigns, programs, and experiences.
- Agents for Customers — marketer-controlled AI that interacts directly with customers, such as customer service agents, AI SDRs, and website concierges.
- Agents of Customers — buyer-side AI that customers use to research, evaluate, and even negotiate and purchase from brands and vendors, outside of marketing’s control. This is where real disruption is happening! AEO is just the tip of the iceberg.
We’ll share the complete results from our AI & Data in Marketing survey to reveal which of these agents are scaling in production and which ones are still emerging from the science fair. We’ll dig into the art of “context engineering” and bring the stats about the full spectrum of data sources being connected to these agents.
We’ll also present real-world insights into the evolving relationship between these new AI agents and existing SaaS platforms in marketers’ tech stacks. Is AI augmenting those apps? Replacing them? Addressing entirely new use cases? We’ll take you through all of it.
And much, much more.
You get it all — our 100+ page report and our jam-packed, hour-long presentation narrating the best of it — with a quick, free registration.
We’re able to provide this epic report and its acccompanying online seminar for free thanks to the support of our sponsors: GrowthLoop, Hightouch, Intuit Mailchimp, MetaRouter, Progress, SAS, and Treasure Data.
BONUS: After Frans and I finish our keynote presentation, we will interview senior product and marketing leaders from each of these companies to get their perspective. No sales pitches, just candid discussions about what they’re seeing with AI with their customers and inside their own organizations.
Don’t miss this opportunity to get ahead of the curve for 2026 before your holiday break! Register now for Martech for 2026 to be at the front of the line for the new report and catch any or all of our sessions live or on-demand for the month of December.
I hope we see you there!
