2026 – chiefmartec

2026 Marketing Technology Landscape (Martech Map Slide)

2026 Marketing Technology Landscape Supergraphic: Peak Martech Achieved! (Maybe)

May 5, 2026

tl;dr The martech landscape effectively stopped growing this year, up just 0.79% to 15,505 products. After 15 years of relentless expansion, we may have finally hit peak martech — or at least a plateau. But underneath that flat headline, the market is churning fiercely: 1,488 products were added, while 1,367 were removed. Content marketing’s AI […]

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Jon Miller’s Predictions for B2B Go-To-Market in 2026

January 6, 2026

The following is a special guest post by Jon Miller, a legend in our industry, the co-founder and original CMO of Marketo, and a leading architect of modern B2B marketing and ABM as we know it. Now the co-founder and CEO of a new stealth AI startup in this space, this is what he anticipates

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In 2020, I made 5 predictions about marketing and martech for this decade. Here’s how they’re going…

January 2, 2026

Happy New Year! Five years ago, Jason Baldwin and I published Martech 2030 (ungated PDF), a report predicting five major trends that would shape marketing and martech through what we christened The Decade of the Augmented Marketer. We’re now at halftime at the start of 2026. How are those predictions holding up? I asked ChatGPT,

In 2020, I made 5 predictions about marketing and martech for this decade. Here’s how they’re going… Read More »