We’re almost ready to publish the full agenda for the next MarTech conference in Boston this fall, September 16-18. But in advance of that, I’ve just got to share with you the four amazing people who will be keynoting the event with me — I’m giddy with excitement:
Cesar Brea, Partner, Bain & Company
You know that scene in The Matrix, when Neo downloads martial arts training straight into his brain, and he says in awe, “I know kung-fu.” That’s kind of how I feel after I sit for an hour with Cesar Brea. He brings some next-level martech kung-fu to the conversation.
I’m thrilled that he’s bringing that to MarTech with a keynote presentation, Orchestration Beats Sophistication in Marketing & Martech.
Cesar will dig into a recent Bain & Company study of US marketers that revealed a surprising set of attributes distinguishing leaders from laggards in revenue and share growth. In short, leaders are 2.5-4x more likely to focus on talent, organization, measurement, data accessibility and integration, and aligning on opportunities to pursue as they are on their martech components and architectures.
In other words, they emphasize orchestration of the various factors surrounding martech stacks over their technical sophistication.
Cesar will present excerpts from this research, examples of firms demonstrating orchestration effectively, and the latest frameworks and immediately-applicable tips you can use to keep your martech efforts on a path to strong results.
Mike Volpe, CEO, Lola.com
Mike Volpe is a pioneer of the martech industry, a veteran CMO, and — most recently — CEO of one of the hottest companies in Boston, agile corporate travel management firm Lola.com.
Mike forged the playbook of modern B2B marketing. Now, having stepped into the CEO role, he’s able to bring an even richer perspective to careers and opportunities in marketing:
- Is the CMO role the new breeding ground for CEOs?
- What strengths and weaknesses does a marketing background bring to the CEO role?
- How should a CMO prepare to be CEO?
- How does being CEO change the way you think about marketing?
Mike will reveal what he has learned about all these questions and more on his journey from CMO to CEO.
Charlene Li, Senior Fellow, Altimeter
When it comes to shaping the way leaders think and act in an age of digital transformation, Charlene Li is a renown guide to the stars. Her books Groundswell, Open Leadership, and The Engaged Leader have all been best-sellers.
Her latest book, The Disruption Mindset — coming out later this summer — will cut through the noise of “disrupt or die” to share her experience on why some organizations are able to transform while others fail.
She’ll explain how to reframe your strategy, leadership, and culture so that disruptive growth is at the top of your agenda:
- Define what disruption is — and isn’t — and how it can drive growth.
- Identify and prioritize the right disruptive growth moves — and align the organization around them.
- Understand how leaders must show up differently when pursuing a disruption strategy.
- Instill disruption into a status-quo culture.
This is the big picture for marketing technology and operations leadership.
Mitch Joel, Founder, Six Pixels Group
Mitch Joel, an icon of 21st century marketing and digital business, will be our closing keynote. His blog, Six Pixels of Separation, has been a source of inspiration, innovation, and insight for over a decade.
Mitch is passionate about helping companies embrace a culture of change — teaching them how to “disrupt disruption.”
He’ll share new (and dramatic) realities that are forcing organizations to rethink commonly held beliefs about what works in business today, what the future may look like — and what you can do about it. In his view, this is less about the evolution of technology and more about how customers continue to become more efficient in how they buy.
Bring an open mind, because the world continues to change and challenge brands like never before — and you’ll leave ready to disrupt disruption in your business.
Don’t miss these keynotes and dozens of other top-notch presentations at the intersection of marketing, technology, and management. Register for MarTech today for an early bird discount.
