The explosion of code — and “no code” — in marketing and martech, presented at TEDx Boca Raton

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Scott Brinker's Martech Talk at TEDx Boca Raton

I love TED Talks. They have such a great format for packing a really interesting phenomenon, observation, or story into ~15 minutes of focused narrative. Giving one myself — even an independent TEDx Talk — has long been something I’ve aspired to. And so I was thrilled to have the opportunity to do so at TEDx Boca Raton earlier this fall with a presentation on how Everyone is a Software Developer now.

Here’s my attempt to give a general audience insight into the explosion of code in marketing — and the next wave of “no code” app creation across our profession in 13 minutes:

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