Want to get a glimpse of what the inaugural MarTech conference was like? We recorded 7 of the sessions on video, and after a little editing, we’ve released them on YouTube to share (if you’re reading this in email, click here to watch on the website):
Opening remarks on martech, oxymorons, and bad-ass unicorns
My introduction on the morning of the first day of the conference, describing why marketing technologists are sexier than data scientists and how we’ve reached a tipping point in this new profession:
Erik Brynjolfsson’s keynote on The Second Machine Age
Erik Brynjolfsson, co-author of The New York Times bestseller The Second Machine Age (read my review), delivers the truly “big picture” vision of where technology is taking us — and issues a grand challenge to the audience to pursue:
Mayur Gupta’s keynote on marketing technology driving innovation
Mayur Gupta, the global head of marketing technology and innovation at Kimberly-Clark, describes how technology is moving from being merely an enabler of operations to more powerful inspiration of innovation:
Fireside chat with Dharmesh Shah, co-founder & CTO of HubSpot
Dharmesh Shah, the engineer and entrepreneur behind inbound marketing, shares the creation story of HubSpot and his perspective on the evolution of marketing and marketing technology:
CxO Talk “live” with Michael Krigsman, Vala Afshar, and guests
Michael Krigsman and Vala Afshar, the co-hosts of CxO Talk, stage a version of their show with Steve Mann, CMO at LexisNexis, and Don Schuerman, CTO of Pegasystems, to discuss marketing, technology, and organizational transformation:
Executive fireside chat on the future of data and marketing
Jane Hiscock of the Farland Group hosts an executive-level fireside chat on the realities of “big data” and marketing with West Hunt, the chief data officer at Nationwide Insurance, and Lisa Ritchie, the SVP of customer insights and analytics at Scotiabank:
Panel on growing ISV ecosystems with Adobe, IBM, and Marketo
I host a panel to discuss the current state — and future direction — of ISV ecosystems around major marketing platforms with David Humphreys of Adobe, Erik Holt of IBM, and Lou Pelosi of Marketo:
