SaaS Tech Stack Size 2023 to 2024

Well, SaaS tech stacks shrank from 2023 to 2024… but only by 8%. You were expecting more?

First, a quick ask: please take this 5-minute survey on martech composability. We'll share the full results back with everyone. I bet it will be very interesting. Thank you! Okay, back to today's post… I prefer empircal data over gut-feel prognostications. For 12 years, I've been told that SaaS in general — and martech in particular — is going to dramatically consolidate. People can be quite vehement in such predictions. Yet year over year over […]

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