The new data layer in martech has taken hold as the foundation upon which marketing AI will be built
In our recent State of Martech 2024 report — which is free and now fully ungated — Frans Riemersma and I analyzed a ton of transformation happening across the martech industry, from the AI-powered explosion of the martech landscape to three counterintuitive truths of "composability" in martech stacks. Two of our most important findings, however, were the prioritization and adoption of foundational capabilities that are necessary for marketing to harness the full power of AI: […]
APIs are “very important” to martech buyers today, but they’ll be crucial for the coming wave of AI agents
Take a guess at filling in the blank here: _______ is to AI Agents as Data is to AI Models The answer, as you likely surmised from my headline, is APIs. Let's […]
3 counterintuitive surprises about composable martech stacks in The State of Martech 2024 report
For years, the conventional wisdom in martech has been: the fewer apps in your stack, the better. It's obvious, right? By reducing the number of apps, you will save money, have a […]
26 magnificently illustrated martech stacks from the 2024 Stackie Awards, with the winners revealed
Yesterday we celebrated the 10th annual Stackie Awards as part of #MartechDay. Every year for the past decade, we've invited marketers to send in a single slide that illustrates their marketing tech […]
2024 Marketing Technology Landscape Supergraphic — 14,106 martech products (27.8% growth YoY)
Happy #MartechDay to you! On the first Tuesday of May, we celebrate the martech industry and all the talented marketing technologists and marketing ops professionals who work in it. Cheers to you […]
16 years later, the present — not future — of martech is here, but unevenly distributed
The CMO Survey, a bi-yearly study of trends and perspectives from CMOs run by Duke University, Deloitte, and the AMA, has been one of the keystone research projects in the marketing industry […]
This isn’t hyperbole: we have some big counterintuitive revelations coming on #MartechDay 2024
If you only attend one online event this year… well, then it's clearly not 2021 anymore! 😀 But this one is worth it. I guarantee you will be surprised, if not shocked, […]
Visible and invisible tech stacks, and the upsides and downsides of “shadow IT” in martech and beyond
Tech stacks are large. The empirical stack data we recently shared from Zylo, a leading SaaS management platform, showed that even after a year of belt-tightening, the average SMB (500 employees or […]
Can martech data be unified, federated, and siloed all at the same time? Yes, and each serves a purpose
First, one more reminder: please take our Martech Composability Survey this week. When you see the questions, I think you'll agree that having a statistically significant dataset for a "no BS" view […]
Well, SaaS tech stacks shrank from 2023 to 2024… but only by 8%. You were expecting more?
First, a quick ask: please take this 5-minute survey on martech composability. We'll share the full results back with everyone. I bet it will be very interesting. Thank you! Okay, back to […]
The 2024 Stackie Awards are now open for entries — share a slide of your martech stack, everybody wins
It's that time of the year. The Northern hemisphere looks forward to spring. The Southern hemisphere looks forward to fall. And everybody in martech and marketing operations looks forward to the annual […]
Check Out Hacking Marketing on Amazon
A brilliant road map on how to evolve the capability and culture of marketing practices using parallels from the most disruptive industry in the world, the software industry.
Ram Krishnan, SVP & CMO, PepsiCo
Interviews
Start 2017 with the world’s most famous chief marketing technologist
Happy New Year, dear readers! What better way to launch into 2017 than revisiting our […]
Digital transformation at the AARP, from old to new
Had your fill of millennial marketing articles lately? Even the millennials themselves are like, "Don't […]
Insights from the chief marketing technologist of an $18B firm
Duane Schulz, chief marketing technologist at Xerox, is a marketing technologist's marketing technologist. One of […]
How utilized is marketing automation today? An expert weighs in
I recently had the chance to talk with Jeff Pedowitz, the founder and president of […]
Marketing
The new data layer in martech has taken hold as the foundation upon which marketing AI will be built
In our recent State of Martech 2024 report — which is free and now fully […]
APIs are “very important” to martech buyers today, but they’ll be crucial for the coming wave of AI agents
Take a guess at filling in the blank here: _______ is to AI Agents as […]
3 counterintuitive surprises about composable martech stacks in The State of Martech 2024 report
For years, the conventional wisdom in martech has been: the fewer apps in your stack, […]
26 magnificently illustrated martech stacks from the 2024 Stackie Awards, with the winners revealed
Yesterday we celebrated the 10th annual Stackie Awards as part of #MartechDay. Every year for […]
Media Content
The Martech Show Episode #11: The Great Unbundling with Benedict Evans
The Martech Show is back! Our latest episode is an interview with Benedict Evans, tech […]
The Martech Show Episode #10: Lessons from a Fortune 50 CMO on Agile Marketing, Martech & More
Season #1 of The Martech Show concludes in Episode #10 with a terrific conversation with […]
The Martech Show Episode #9: The Tech-Savvy CMO — Unicorn or Universal?
For this 9th episode of The Martech Show, I was delighted to have Rishi Dave, […]
The Martech Show Episode #8: The Martech Suite Strikes Back?
Ben Bloom, a senior research director at Gartner who specializes in marketing technology management, joined […]