Earlier this year, I collaborated with Jason Baldwin, global head of product management at WPP, on this project to describe five major trends in martech that would shape the decade ahead for agencies and brands. You can download our full paper, including many terrific interviews from WPP executives. I’m republishing it here as a 7-part […]
Martech 2030 Trend #3: The Great App Explosion Read More »
Earlier this year, I collaborated with Jason Baldwin, global head of product management at WPP, on this project to describe five major trends in martech that would shape the decade ahead for agencies and brands. You can download our full paper, including many terrific interviews from WPP executives. I’m republishing it here as a 7-part
Martech 2030 Trend #2: Platforms, Networks & Marketplaces Read More »
Earlier this year, I collaborated with Jason Baldwin, global head of product management at WPP, on this project to describe five major trends in martech that would shape the decade ahead for agencies and brands. You can download our full paper, including many terrific interviews from WPP executives. I’m republishing it here as a 7-part
Martech 2030 Trend #1: “No Code” Citizen Creators Read More »
Earlier this year, I collaborated with Jason Baldwin, global head of product management at WPP, on this project to describe five major trends in martech that would shape the decade ahead for agencies and brands. You can download our full paper, including many terrific interviews from WPP executives. I’m republishing it here as a 7-part
Martech 2030: Introduction to the Decade of the Augmented Marketer Read More »
Ben Bloom, a senior research director at Gartner who specializes in marketing technology management, joined me for Episode #8 of The Martech Show to share some surprising data from their latest report, Marketing Technology Survey 2020. The first surprise? A pretty significant shift in the preference for integrated suites over best-of-breed solutions. Like a 30
The Martech Show Episode #8: The Martech Suite Strikes Back? Read More »
Ops is sexy these days. In martech land, it’s been a growing story around RevOps — revenue operations — that connects together marketing ops, sales ops, and customer success ops under one umbrella, often reporting up to a chief revenue officer (CRO) or chief customer officer. The coalescence of these functions has been driven partly
Big Ops: Converging Digital Ops Domains and Toolsets Read More »
You think there’s a lot of martech, right? But it’s only a fraction of the total SaaS universe out there. This latest episode of The Martech Show features Jay McBain, Forrester analyst extraordinaire — I’ve long been a fan of his work — sharing his insights about SaaS markets and ecosystems. Jay estimates that there
The Martech Show Episode #7: Ecosystems and the Expanding SaaS Universe Read More »
Four months ago, I started a collaboration with Jason Baldwin, the global head of product management at WPP, to write a paper on the major trends in marketing technology that we believe will shape the decade ahead for agencies and brands. It wasn’t about guessing our own “hype cycle” of individual technologies. There are plenty
For the fifth episode of The Martech Show, we talked about five major trends of marketing technology. For this sixth episode, we discussed the six disciplines of agile marketing. For the seventh episode, we’ll clearly need to cover seven swans-a-swimming, which would make a great viral TikTok video. Coincidence or martech numerology? You decide. Seriously
The Martech Show Episode #6: The Six Disciplines of Agile Marketing Read More »
Earlier this month, my opening keynote for the (virtual) MarTech Conference covered five major trends in marketing technology that are already present today but will grow dramatically over the next 10 years in The Age of the Augmented Marketer: “No Code” Citizen Creators Platforms, Networks & Marketplaces The Great App Explosion From Big Data to
The Martech Show Episode #5: Martech Trends in Agency Land Read More »
