Marketing Technology Management
Last week, I presented a webinar sponsored by the MarTech conference based on my analysis of the 3 trends driving the Second Golden Age of Martech: ecosystems, experts, and (citizen) engineers. The MarTech team recorded it and uploaded it to YouTube, so I’m happy to be able to share it in full with you here: […]
For the past couple of years, I’ve been nudging the producers of the MarTech Conference, the amazing team at Third Door Media, to share their own marketing tech stack in The Stackies: Marketing Tech Stack Awards. Of course, they wouldn’t be eligible to win. Marc Sirkin, their SVP of marketing and experience, is also one […]
Regular readers know that I’m a huge fan of Tom Fishburne, the brilliant fellow behind all those great Marketoonist cartoons. I’m delighted that he’ll be our closing keynote speaker at MarTech in April, presenting Look! Squirrel! Beyond the Shiny New Thing to Sustained Organizational Change. Tom will enlighten us as he makes us laugh at […]
People often complain that my marketing technology landscape has too many apps. If only those crazy martech entrepreneurs would stop making more, all would be right in the jungle. Let’s set aside for a moment the supply-side economics that have fostered this app-a-palooza, e.g., cheap infrastructure in the cloud, a plethora of great open source […]
Twice a year, I face a dilemma. Presented with hundreds of nominated speakers and topics for an upcoming MarTech conference, I have to choose only a few dozen to fit into a two-day, three-track event. It’s a dilemma for a couple of reasons. First, the vast majority of pitches we get from martech practitioners and […]
At first, martech and mindfulness would seem to be on opposite ends of the great mandala of life. Let’s face it, the two words don’t often come up in the same sentence. Or really even the same conversation. Mindfulness is a path toward peace. Martech is a path toward pandemonium. At least that’s the way […]
tl;dr There are three trends that are changing the nature of martech. They will catalyze the end of the “first golden age of martech” and lay the foundation for a second golden age that will be much larger, but likely look quite different. Ecosystems — instead of marketing cloud suites vs. best-of-breed point solutions, we […]
If you have been following my work for a while, you know that I’m a big believer in sharing as much research as possible with the martech community at no cost. For instance, you can download the whole database of marketing technology vendors for free. Or download all of the marketing stacks from the Stackies […]
Ready for a great New Year? While I may be a curmudgeon skeptic when it comes to most marketing industry predictions, I’m quite certain of three things for the year ahead: Marketing technology & operations management will be integral to marketing in 2019. Martech tools, talents, tactics, and the overall marketing world will continue to […]
Fame and glory await you! Or at least recognition from your peers, appreciation from the global marketing operations community, and good karma from a terrific charity that we’ll support on your behalf. Yes, The Stackies 2019: Marketing Tech Stack Awards are now open for entries through March 15, 2019, and we’d love to have you […]
