Thank you, Clay Christensen, for everything you taught me about disruptive innovation and more

Clayton Christensen

As you probably have heard by now, Clayton Christensen — renown author, professor, and consultant on the topic of disruptive innovation — passed away late last week. I didn’t know him personally, but I had the privilege of meeting him on several occasions. And the ideas he shared in his writing and presentations have had […]

A cool (and personal) example of a “2nd Golden Age of Martech” company

Services and Software in the 2nd Golden Age of Martech

Back in September 2017, Toronto-based ScribbleLive acquired ion interactive, the interactive content SaaS company I had co-founded and served as president and CTO. Scribble had raised $50 million (Canadian dollars?) from a bunch of VCs and had executed a string of acquisitions — including the content talent marketplace Visual.ly — to build out an enterprise […]

We’re crowdsourcing the 2020 marketing technology landscape — and will make all the data available to everyone

Contribute to the Martech Landscape

It’s a new decade — and time for a new approach to the marketing technology landscape. Contribute a new or updated martech vendor here. Report an acquired or defunct martech vendor here. Download the 2019 Excel spreadsheet here. Those are the TL;DR links above. Here’s the story of what we’re doing and where it’s headed… […]

What’s the current state of marketing technology and operations careers?

Take the Martech Career Survey

Actually, I’m asking you. What is the current state of marketing technology and operations careers? This is my one-time-a-year pleading on my knees request to the martech community to participate in our survey of professionals in the field. In exchange for 5 minutes of your time, you’ll help all of us better understand the work […]

The many splendid varieties of marketing technologists in 2020: martech roles and archetypes

Marketing Technologist Roles

At the beginning of the 2010’s, I wrote a post about the rise of the marketing technologist. It was the early days of a new, hybrid professional emerging: rare “unicorns” who combined IT skills with marketing domain expertise and a genuine passion for harnessing the blossoming marketing technology landscape. Fast-forward to the start of 2020’s. […]

A marketing stack organized according to The Periodic Table of Martech

Nexthink's Marketing Stack and The Periodic Table of Martech

Happy New Year! To kick off 2020, I’m excited to share one of the first entries into The Stackies 2020: Marketing Stack Awards from Nexthink, an enterprise platform that help IT departments deliver great digital employee experiences. Jon Blumenfeld, Nexthink’s director of digital marketing, created their entry around the concept of a “Periodic Table of […]

Is martech headed for its “dot-com moment” in 2020?

The Ages of Martech

Tom Wentworth, a pioneering engineer-turned-CMO in the marketing technology space whom I’ve long admired, recently commented on a LinkedIn thread, “Martech is about to face its ‘dot-com’ moment. How many pet stores did we really need in 2000?” I think he’s right — but possibly not in the way he (or you) might think. The […]

83% of marketers rip-and-replace a martech app each year — here’s why

Martech Apps Ripped-and-Replaced

I’ve said many times that change is at the heart of modern marketing operations. It is at the very center of the “4 forces” diagram of The New Rules of Marketing Technology & Operations because it’s the dominant variable of our profession. And what’s the most common and concrete change in martech? Why changing martech […]

Enter The Stackie Awards 2020: Share your marketing stack with the MarTech community

MarTech Stackies 2020: Marketing Tech Stack Awards

UPDATE: Due to the coronavirus pandemic, we have postponed The Stackies Awards Ceremony until the MarTech Conference in Boston, October 6-8. As a result, we are extending the deadline for entries through September 18, 2020. We will also double the number of awards given — from five to ten — to provide one set of […]

The explosion of code — and “no code” — in marketing and martech, presented at TEDx Boca Raton

Scott Brinker's Martech Talk at TEDx Boca Raton

I love TED Talks. They have such a great format for packing a really interesting phenomenon, observation, or story into ~15 minutes of focused narrative. Giving one myself — even an independent TEDx Talk — has long been something I’ve aspired to. And so I was thrilled to have the opportunity to do so at […]

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