A 40-minute video on 3 big trends shaping the future of martech

3 Trends Shaping the Future of Martech Webinar

Last week, I presented a webinar sponsored by the MarTech conference based on my analysis of the 3 trends driving the Second Golden Age of Martech: ecosystems, experts, and (citizen) engineers. The MarTech team recorded it and uploaded it to YouTube, so I’m happy to be able to share it in full with you here: […]

Meta-martech: the producers of MarTech publish their own martech stack

MarTech Conference Producers' Martech Stack

For the past couple of years, I’ve been nudging the producers of the MarTech Conference, the amazing team at Third Door Media, to share their own marketing tech stack in The Stackies: Marketing Tech Stack Awards. Of course, they wouldn’t be eligible to win. Marc Sirkin, their SVP of marketing and experience, is also one […]

My 7 attempts to caption this MarTech cartoon, but I bet you can do better

MarTech West 2019 Marketoonist Caption Contest

Regular readers know that I’m a huge fan of Tom Fishburne, the brilliant fellow behind all those great Marketoonist cartoons. I’m delighted that he’ll be our closing keynote speaker at MarTech in April, presenting Look! Squirrel! Beyond the Shiny New Thing to Sustained Organizational Change. Tom will enlighten us as he makes us laugh at […]

4 remarkable facts from the latest hard data about the growth of (mar)tech stacks

SaaS Stack Profile of 201-500 Employee Companies 2019

People often complain that my marketing technology landscape has too many apps. If only those crazy martech entrepreneurs would stop making more, all would be right in the jungle. Let’s set aside for a moment the supply-side economics that have fostered this app-a-palooza, e.g., cheap infrastructure in the cloud, a plethora of great open source […]

A preview of MarTech: over 50 in-depth sessions at the intersection of marketing, technology, and management

MarTech West 2019 Agenda

Twice a year, I face a dilemma. Presented with hundreds of nominated speakers and topics for an upcoming MarTech conference, I have to choose only a few dozen to fit into a two-day, three-track event. It’s a dilemma for a couple of reasons. First, the vast majority of pitches we get from martech practitioners and […]

Martech and mindfulness

Martech and Mindfulness

At first, martech and mindfulness would seem to be on opposite ends of the great mandala of life. Let’s face it, the two words don’t often come up in the same sentence. Or really even the same conversation. Mindfulness is a path toward peace. Martech is a path toward pandemonium. At least that’s the way […]

3 trends driving the Second Golden Age of Martech: ecosystems, experts, and (citizen) engineers

Martech: AND Beats OR

tl;dr There are three trends that are changing the nature of martech. They will catalyze the end of the “first golden age of martech” and lay the foundation for a second golden age that will be much larger, but likely look quite different. Ecosystems — instead of marketing cloud suites vs. best-of-breed point solutions, we […]

Help us anonymously benchmark marketing operations and technology salaries

2019 Martech Salary Survey Call for Participation

If you have been following my work for a while, you know that I’m a big believer in sharing as much research as possible with the martech community at no cost. For instance, you can download the whole database of marketing technology vendors for free. Or download all of the marketing stacks from the Stackies […]

Highly accurate predictions about MarTech in 2019 (well, at least the conference)

MarTech West 2019 Agenda

Ready for a great New Year? While I may be a curmudgeon skeptic when it comes to most marketing industry predictions, I’m quite certain of three things for the year ahead: Marketing technology & operations management will be integral to marketing in 2019. Martech tools, talents, tactics, and the overall marketing world will continue to […]

Enter your marketing stack in the 2019 Stackies Awards

Stackies 2018 Mural

Fame and glory await you! Or at least recognition from your peers, appreciation from the global marketing operations community, and good karma from a terrific charity that we’ll support on your behalf. Yes, The Stackies 2019: Marketing Tech Stack Awards are now open for entries through March 15, 2019, and we’d love to have you […]

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