Scott Brinker

Marketing as UX incarnate, with agile and lean principles

February 16, 2015 / Agile Marketing / By Scott Brinker / 4 Comments

Marketing has shifted from the business of communications to the business of experiences. It’s the experiences that we give our prospects and customers, from their very first touchpoint with us onward, that “communicates” our brand. And in a digital world, almost all of those experiences are mediated by software. Once you accept those premises, then you will naturally conclude that a modern marketing organization needs to have great user experience, or UX, capabilities. Of course, …

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Asking the right questions about marketing technology at MarTech

February 12, 2015 / Marketing Management / By Scott Brinker / 6 Comments

If there’s one overarching theme to the upcoming MarTech Conference in San Francisco, March 31 – April 1, it’s crossing boundaries: Discipline boundaries between marketing, engineering, design, and user experience Departmental boundaries between marketing, IT, sales, and other functions Operational boundaries between front-office and back-office “silos” Hierarchical boundaries between CMOs, VPs of digital marketing, heads of marketing technology and innovation, and front-line leaders of marketing operations Technology boundaries between dozens of “adtech” and “martech” categories …

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MarTech Conference Agenda for San Francisco 2015

Have a Coke and a… marketing tech company? Why, yes

February 4, 2015 / Marketing Software / By Scott Brinker / 30 Comments

This is a guest post written by Anand Thaker, an advisor, entrepreneur, connector and fellow futurist in the Martech ecosystem. In the spirit of illustrating how marketing technology is thriving beyond just the Bay Area and New York, Anand gives a glimpse of the thriving martech ecosystem in Atlanta. Several years ago, after leaving Atlanta for some time, my wife and I were deciding on our next move. The company I worked for was acquired …

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50 fascinating marketing tech companies, all in one room

February 3, 2015 / Marketing Software / By Scott Brinker / 3 Comments

We’re 8 weeks away from this year’s MarTech Conference in San Francisco, and I’m very excited about how it’s shaping up. There are so many great speakers who have agreed to share their experience and perspective on marketing technology management and how to harness marketing technology to shape customer experience. I’ll do a more detailed write-up of the presentations next week (there are a couple of early previews of what to expect here and here). …

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The system dynamics of 2,000+ marketing technology vendors

January 29, 2015 / Marketing Software / By Scott Brinker / 5 Comments

How is it even possible to have 2,000 marketing technology vendors? Surely, this space must consolidate. It’s not even conceivable that it would continue to grow, right? A bubble ready to burst? Well, maybe. Consolidation is the easy answer. And, hey, it may be the right one. Certainly there are powerful consolidation forces in this sector. But I’m hesitant to declare that outcome is imminent with the same conviction that others do. It seems more …

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System Dynamics of the Marketing Technology Landscape

Lowest rate for MarTech conference expires Saturday!

January 14, 2015 / Marketing Management / By Scott Brinker / Leave a Comment

It’s truly an incredible time to be working in marketing — and, even more so, marketing technology. As I mentioned in my post on the latest marketing technology landscape earlier this week, the innovation happening across this industry is staggering. Yet it is still merely a reflection of the broader transformation that’s happening in marketing overall. I’m really excited about our next MarTech Conference, coming up March 31 – April 1 in San Francisco, where …

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MarTech: Putting the Human in Marketing Technology

Marketing Technology Landscape Supergraphic (2015)

January 12, 2015 / Marketing Software / By Scott Brinker / 206 Comments

UPDATE: The 2020 Marketing Technology Landscape is now available. There’s a lot of marketing technology in the world, my friend. The 2015 edition of my marketing technology landscape supergraphic has been released, now with 1,876 vendors represented across 43 categories. To actually read it, you need a hi-res version (be prepared to zoom and scroll, and then zoom and scroll some more): Marketing Technology Landscape — Hi-Res PNG (2800x2100px, 6.5MB) Marketing Technology Landscape — Hi-Res …

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Marketing automation as a bellwether of overall martech landscape

December 22, 2014 / Marketing Software / By Scott Brinker / 6 Comments

It’s the closing of the year. A time for gathering together with family and friends. A time for consuming far too much food and drink. A time for celebration and reflection. And for me, it’s the time when I lounge by a fire pit and lay out the next edition of the marketing technology landscape. A logo wonderland… And in case you’re looking for some sitting-around-the-fire conversation topics — surely everyone in your family is …

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Using Scrumban (Scrum + Kanban) for agile marketing

December 16, 2014 / Agile Marketing / By Scott Brinker / 4 Comments

Earlier this year, I had the pleasure of meeting Mark Verone, the Director of Marketing & Product Operations at Gogo, the public company that provides in-flight Internet service on many major airlines and private business aircraft. I was giving a presentation on marketing trends inspired by technology and technology culture, and I included a section talking about agile marketing. As with almost all of my talks and writing on the subject, I emphasized Scrum as …

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First look at the MarTech 2015 San Francisco agenda…

December 10, 2014 / Marketing Management / By Scott Brinker / 1 Comment

We’re about 95% complete with the agenda for the next MarTech, taking place in San Francisco this spring, March 31 – April 1. But I’m so excited about how this is shaping up, that I can’t wait any longer to give you a first look at the program. First, I want to express my heartfelt gratitude to everyone who responded to our call for speakers. We were blown away by the amazing suggestions that people …

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