The following is a special guest post by Jon Miller, a legend in our industry, the co-founder and original CMO of Marketo, and a leading architect of modern B2B marketing and ABM as we know it. Now the co-founder and CEO of a new stealth AI startup in this space, this is what he anticipates […]
Jon Miller’s Predictions for B2B Go-To-Market in 2026 Read More »
Happy New Year! Five years ago, Jason Baldwin and I published Martech 2030 (ungated PDF), a report predicting five major trends that would shape marketing and martech through what we christened The Decade of the Augmented Marketer. We’re now at halftime at the start of 2026. How are those predictions holding up? I asked ChatGPT,
It’s here! Our brand-new, 127-page Martech for 2026 report. No form to fill. No “leave a comment on LinkedIn” arm twisting. You can simply download the full PDF right here. These are the 7 major subjects we cover to prepare you for 2026: It includes all the latest data from our AI & Data in
Here’s your copy of our Martech for 2026 report — free and ungated Read More »
It’s almost here! We’re launching our in-depth Martech for 2026 report on December 2, and you can be among the first to see it. Simply sign up for our Martech for 2026 webinar, and you’ll get the full report the instant it’s released — along with our scintillating repartee of key findings that you can
Every December for the past few years, Frans Riemersma and I have published a deeply researched report on what’s actually happening in martech as the New Year approaches. These aren’t the crazy fever-dream “predictions” that you’re used to reading during this eye-rolling, end-of-year prophecy season. It’s a pragmatic assessment of what’s really happening inside marketing
The lights are on but nobody’s home. The engine’s running but no one’s driving. The wheel is spinning but the hamster is dead. Pick your preferred idiom for unattended automations run amok. (“The Wi-Fi’s on, but there’s no Internet.”) Over the past weeks, I encountered AI agents and automation at two separate martech companies —
Ah, the Hype Cycle. No other curve is both so revered and reviled. When it comes to generative AI’s Hype Cycle, especially its application in marketing, there are three things we need to acknowledge: First, “gen AI” is not a single technology moving along the Hype Cycle. Is it at the peak of inflated expectations?
Are you feeling the vibes yet? “Vibe” has become the latest AI buzzword. Even more than “agentic,” which is saying a lot. While both terms are widely open to interpretation — and therefore ripe to be appropriated by anyone selling anything — vibe stands out for sheer weirdness. The term originated with a post by
1967 was the Summer of Love; we will remember 2025 as the Summer of Vibes Read More »
tl;dr The martech landscape grew again since last year, up 9% to 15,384 solutions. While new AI natives continue to blossom, the previous generation is consolidating more. There’s also an exploding “hypertail” of custom software. We cover all of this and more in our new State of Martech 2025 report (free and ungated). Over 15
This is a short excerpt of data from The State of Martech 2025 report that will be released on May 6, 2025. You can get the complete 100+ page report and access to an extended keynote presentation of our research by registering for free for #MartechDay. It’s no surprise that stand-alone AI assistants, such as
