This article is a guest post by Sangram Vajre of Terminus. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it? You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. Account-based marketing (ABM) at its core is laser-focused B2B marketing. […]
THE HACKIES: Hacking your stack for account-based marketing Read More »
This article is a guest post by Christopher Penn of SHIFT Communications. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it? You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. The Challenge Historically, content marketers and communicators have been
THE HACKIES: Creating SCALE: Shared Content and Link Evaluation Read More »
This article is a guest post by Anita Brearton of CabinetM. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it? You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. Last month I listened to a webinar presentation related to
This article is a guest post by Jesus Hoyos of Solvis Consulting. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it? You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. During the last few years, many vendors and companies
THE HACKIES: 6 areas to make your martech stack work with people, processes and data Read More »
This article is a guest post by Mila Hose and Mireya Prado (with graphics from Margaret To) of Brandify. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it? You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. The idea
THE HACKIES: Hacking a technology stack for local presence management Read More »
This article is a guest post by Linda West and Hari Raghavan of Act-On Software. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it? You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. It can be awful easy to
THE HACKIES: How a marketing automation company hacked their own marketing org Read More »
This article is a guest post by Franck Ardourel of DNN Corp. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it? You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. DNN Corp invested in the martech space in 2016
This article is a guest post by Steve Nakata of The Pedowitz Group. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it? You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. Is your marketing team having challenges in seamlessly
THE HACKIES: A CMO’s guide to integrating marketing technologies Read More »
This article is a guest post by Matthew Parisi of Tealium. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it? You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. As a marketer, it can be frustrating to recognize the
THE HACKIES: Beacons & Bacon: 8-step data strategy to hack any customer experience Read More »
This article is a guest post by Claudia Fernandes & L. G. Pinto of Aptoide. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it? You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. Introduction Aptoide is a community-driven alternative
THE HACKIES: MarDev = DevOps for Marketing Read More »
