Hackies

This article is a guest post by Liam O’Connor of Lenati. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it? You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. For marketing executives and their teams, building an effective marketing technology stack is a daunting prospect. With marketing technology growing as a portion of total marketing budget (27% on average …

THE HACKIES: How leading marketing executives tackle martech Continue Reading »

This article is a guest post by Michael Sweeney of Clearcode. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it? You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. There has been a huge influx of new martech solutions over the past few years — chiefmartec’s annual Marketing Technology Landscape Supergraphic illustrates this point very well. Although the number …

THE HACKIES: Rapid prototyping & MVP development are key to martech success Continue Reading »

This article is a guest post by Raviv Turner of CaliberMind. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it? You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. A lot has changed in the B2B buying process over the years. What used to generally be a straightforward problem-solution-benefit sale has evolved into a complex, multi-phase, multi-channel engagement. And …

THE HACKIES: A customer-centric approach to building marketing and sales stacks Continue Reading »

This article is a guest post by Alex Sirota of NewPath Consulting. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it? You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. Let’s use Amazon Web Services Relational Database Service (AWS RDS) to create a cloud based relational database system! AWS RDS is a cloud platform that makes it easier to …

THE HACKIES: DIY marketing data warehouse recipe Continue Reading »

This article is a guest post by Alex Sirota of NewPath Consulting. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it? You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. In Out of the Crisis, page 121, Dr. Edward Deming states: The most important figures that one needs for management are unknown or unknowable, but successful management must nevertheless …

THE HACKIES: The case for a cloud-enabled business advisor Continue Reading »

This article is a guest post by Chris Spears of Arke Systems. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it? You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. Just like it was time for the CMO to work with the CIO, it’s time for the CMO to work with cybersecurity. It’s becoming a more pressing issue as …

THE HACKIES: 5 tips and tricks for securing your marketing technology Continue Reading »

This article is a guest post by Anthony Lombardo of Commvault. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it? You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. Since the dawn of time, there’s been a war over Middle Earth. Great leaders through the years have found Middle Earth to be quite valuable, and often measure it in …

THE HACKIES: Conquering Middle Earth with marketing technology Continue Reading »

This article is a guest post by Eric Ramos of BusinessOnline. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it? You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. As marketing technology becomes more and more complex, marketers are faced with an increasing amount of data generated by the campaigns they’re running. This is compounded by the sales cycle …

THE HACKIES: Full-path ROI — aligning attribution models with the buyer’s journey Continue Reading »

This article is a guest post by Lauren Frye of Bizible. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it? You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. When any organization endeavors to implement account-based marketing, there comes a point where their reporting framework must follow suit. Trying to run account-based marketing campaigns while continuing to plan, target, …

THE HACKIES: How to hack your CRM for ABM, switching from leads to contacts and accounts Continue Reading »

This article is a guest post by Jordan Con of Bizible. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it? You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. Whenever we look back at our best performing content, a clear trend appears: content where we share our data consistently performs well. In general, we’ve found that the most effective …

THE HACKIES: How to use your unique dataset to create valuable content Continue Reading »