Marketing Technology Management
Today’s Q&A is with Jeremie Moritz, the Global Digital Content & Media Manager at Pernod Ricard in Paris. Pernod Ricard is the company behind many of the world’s leading brands of distilled beverages, including Absolut, Beefeater, Chivas Regal, Glenlivet, Jameson, and Kahlúa, as well as major wineries such as Kenwood and Jacob’s Creek. Talk about […]
One of the best things about the MarTech Conference for me is the amazing group of marketing technologists that I get to meet face-to-face. It’s fascinating to hear their stories of how their careers developed and the kinds of work that they’re doing for their companies at the intersection of marketing and technology. Chris Campbell, […]
Jonathan Martin, the CMO of EMC, was a computer scientist by training. On nights and weekends, he was a musician in a band. That correlation between software engineering and musical talent is actually not uncommon — and illustrates why technologists are often artists of a digital medium, writing code to express ideas and affect an […]
Marketing automation may be all the rage with the best of today’s tech-savvy marketers, but fundamentally it’s just another software engineering problem abstracted to a pretty user interface (albeit with a fraction the functionality of the most basic scripting languages). Those of us who spend any time building program flows in a marketing automation platform […]
Yes, that’s a sparkling, rainbow-colored unicorn kitten with butterfly wings. This came up in the following Q&A I had with marketing technology analyst extraordinaire David Raab. If you don’t yet know David, you may be scratching your head, wondering just what kind of Q&A I was running here. But if you do know him, you […]
Merkle and I were both born in 1971. Crikey, a lot has changed since then. In 1971, Apollo 14 landed on the moon, the third Apollo mission to do so. An incredible feat of engineering — and also, if you read David Meerman Scott’s Marketing the Moon, a massive accomplishment in marketing too. But now […]
“Digital transformation” is a phrase that we hear a lot of these days. But it’s not something that you can simply buy with a stack of marketing software. It requires a deeper change to the strategy, structure, and culture of an organization — something that’s easier said than done. Which is why it’s always inspiring […]
Why is this man smiling? Well, if your firm had invested in Omniture, ExactTarget, Marketo, BlueKai, Tealium, Sprinklr, Neolane, Optimizely, Bazaarvoice, BrightEdge, and a stack of other successful marketing technology companies, you’d be smiling too. Neeraj Agrawal is a general partner at Battery Ventures, arguably the most active venture capital firm in marketing technology. I […]
In today’s Q&A, I had the privilege of hearing from Paige O’Neill, the CMO of SDL, one of the top providers of customer experience management (CXM) software. Paige has had extensive experience across the marketing technology landscape, and it was fascinating to hear her perspective on how it’s changed — and is still evolving. Can you […]
In conjunction with the Connections conference this week for the Salesforce ExactTarget Marketing Cloud — which is a terrific product, but that’s a multisyllabic mouthful of a brand name — I had the privilege to do a Q&A with Woodson Martin, the CMO of that product. We covered a range of subjects, from how Woodson […]
