Marketing Management

The following is a guest post by Ashu Garg, general partner at Foundation Capital. Disclosure: they invested in TubeMogul, which is mentioned in this article, as well as other adtech and martech companies. The evolution of marketing technology has come a long way this year. When I first published MarTech and the Decade of the […]

We just wrapped up the first ever MarTech Europe conference, and my head is still spinning from everything that was packed into those two days. But I’m eager to share some of the key takeaways I had from the event with you, while they’re fresh in my mind. First though, let me say THANK YOU

I’ve been thinking a lot about the parallels between marketing and software development lately. Certainly there is a tremendous amount of marketing software that marketers are applying in their profession. But the relationship between these two fields has become more entangled than that. The illustration at the top of this post is a sketch of

Is the “integration” challenge of marketing technology really our top obstacle? There are two studies that I’ve come across in the past couple of weeks that have caused me to wonder if integration has become a bit of a red herring for marketers who are wrestling with the much more hairy, vicious, pointy-toothed beast of

As I prepare for the MarTech Europe conference coming up in a few weeks, I’ve been thinking about “digital transformation” — a topic that is entwined in the evolution of marketing, even though it’s much, much bigger than just marketing. Digital transformation is about reimagining a business in the digital world. Or, if “reimagining” is too

One of the arguments I sometimes hear is that the role of marketing technologists has a limited future because, eventually, every marketer will be a marketing technologist. I’m usually skeptical of those assertions because I know so many marketing technologists who have deep technical skills — such as systems architecture and software engineering — that

Time flies! As does marketing technology, which has experienced amazing growth this year on just about every metric imaginable — more new ventures, more acquisitions, more adoption, more investment, more technical advancement, more marketing technologists, more capability maturity inside marketing teams. The pace of innovation in this industry is mind-blowing. And I love it. If

MarTech Europe is less than 7 weeks away, and I think this may be the best one yet. A mere 45 days from now, we’re going to be hosting the opening reception on Monday evening, 19 October at the groovy Millenium Gloucester Hotel in London. And then all day Tuesday and Wednesday, 20-21 October, will

Earlier this week, the good folks at CMSWire invited me to join a “Tweet Jam” on Martech Convergence at #CXMChat. I usually decline these because, well, first of all, I’m typically not witty enough on-the-fly to hold my own in these fast-flinging tweet brawls discussions. I would have been an epic casaulty in the first

The following is a guest post from Sam Melnick at Lattice Engines (update: now at Allocadia) and a former analyst in IDC’s CMO Advisory Service. For all of the chatter of “marketing stacks” these days, I found Sam’s description of capability-specific “layers” to be a more precise way to think about how to best implement