Call-for-speakers for MarTech 2016 in San Francisco

MarTech 2016 Call for Speakers

Time flies! As does marketing technology, which has experienced amazing growth this year on just about every metric imaginable — more new ventures, more acquisitions, more adoption, more investment, more technical advancement, more marketing technologists, more capability maturity inside marketing teams.

The pace of innovation in this industry is mind-blowing. And I love it.

If you’re passionate about the way marketing technology is changing — and, more importantly, the way it is changing marketing and marketing management — then you should plan to attend MarTech in San Francisco next spring, March 21-22. It’s going to be our biggest event yet, with nearly twice as much as content as our last conference. It’s going to be epic.

Which brings me to the topic of this post.

If you would like to share your experience and insight as a speaker at MarTech, we would be delighted to hear your suggestions. We’ve opened up a call-for-speakers application, which you can reach via this link:


First, please note that the deadline for submissions is Saturday, November 14.

However, we will be approving select speakers on a “rolling” basis — so the sooner you are able to submit a speaker application to us, the better.

Here is more important information to consider as you prepare an application:

We’re seeking cutting-edge presentations at the intersection of marketing, technology, and management. That is the sweet spot that our audience — mid-to-senior level marketing executives, marketing technologists, digital leaders, and IT professionals — comes to this event to learn about. However, you can lean your presentation towards any one of those poles — more in-depth on the technology or tech-powered marketing strategy, or more about the management issues surrounding these capabilities. What subject do you think needs to be raised to this audience?

Most presentations will be 20-minute TED-style talks. We’ve found that the best format for most of the subjects we cover are focused, 20-minute talks by a single presenter. It’s enough time to dig into a specific topic with some real depth — yet short enough to encourage a swift, engaging pace of delivery. Please keep this mind in your presentation suggestions. (And if you have examples of presentations you’ve given, either a video or a SlideShare, please include a link in your application.) We may have a very small number of panel discussions, which you can suggest — but there won’t be many of those in the final program.

Our audience expects “graduate level” presentations, directly tied to marketing technology. There are many wonderful digital marketing conferences out there, many of which cater to attendees who are just getting started. This is not one of those. We’re looking for presentations that dive deeper into the meaty topics surrounding marketing technology and help even advanced practitioners learn and grow. Make your presentation application as specific as possible, and explain what it will teach attendees.

We are primarily looking for in-house practitioners at brands and independent industry experts. Our audience mostly wants to hear from the people who are wrangling the reality of harnessing these capabilities inside organizations. While we may accept a few speakers from marketing technology vendors, if a topic is particularly noteworthy and truly vendor agnostic, the bar will be higher for those presentations to be accepted. We strongly recommend that marketing technology vendors encourage their customers to apply to speak as practitioners instead — you have a much higher proability of having a success story of your technology shared on stage.

Unfortunately, we will only be able to accept a small fraction of the speakers who apply. Even though we’re doubling the number of speaking slots with a two-track format for this next event, we will have many more excellent speaker suggestions than we will have time/space to accommodate in the program. If we aren’t able to select your suggestion, please accept my humble apology.

Most of all, THANK YOU for taking the time to send in your suggestions. We really appreciate the contributions from the community, and I look forward to seeing you — hopefully on the stage — next spring!

MarTech 2015 in San Francisco, View from the Stage

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