Marketing Software

The Stackies 2018: Marketing Tech Stack Awards are now open for entries, and we’d love to have you participate. If you haven’t heard of The Stackies before, this is — in my, um, humble opinion — the coolest awards program in marketing. (The Clios are so-last-century.) What makes it so cool is that this isn’t a vanity award, but an educational program: everyone in the marketing community gets to benefit from all of the entries. …

Share your marketing tech stack, and we’ll donate up to $10,000 to Girls in Tech Continue Reading »

A couple of weeks ago, I met with Stuart Williams and Seth Ulinski, analysts at TBR, who shared some of their latest digital marketing technology research with me. Many fascinating findings — including the stat that I shared at MarTech in Boston, that over 75% of enterprises now have an executive explicitly responsible for leading adoption of marketing technology. But as they walked me through their deck, there was another finding of theirs that made …

Amazon and Google now lead two key martech categories as vertical competition heats up Continue Reading »

I love the channel software landscape graphic below produced by Jay McBain of Forrester. It’s accompanied by a fantastic article, The Channel Software Stack – A Comprehensive (And Critical) Look At The Future Of The Industry that I highly recommend reading. There’s a whole cottage industry of technology landscapes with little logos out there. (And who am I to throw stones?) Heck, there’s even a software solution for making logo landscapes of other software solutions …

1 million software companies by 2027? We’re gonna need a bigger chart Continue Reading »

The following is a guest post contributed by Jeremy Epstein, CEO of Never Stop Marketing, a growth marketing advisory firm focused 100% on blockchain and decentralized technologies. He presented at the MarTech conference in Boston earlier this month on Blockchain and the CMO: The Next Era of Marketing. David Johnston of Factom  likes to say that “everything that can be decentralized will be decentralized.” He calls this Johnston’s Law. If I may, I will offer “Epstein’s …

Crypto-marketing: how marketers create crypto-token value Continue Reading »

Officially, my first published marketing technology landscape graphic was in 2011. That was the one where I categorized around 150 marketing technology companies. My most recent one, produced in collaboration with Anand Thaker, was released in May 2017 with nearly 5,000 marketing technology companies on it. By sheer quantity of logos, it got 32 times bigger in just 7 years. Just based on the gross number of companies in the field, that would seem to …

The 2010 marketing technology proto-landscape did consolidate by 61% Continue Reading »

The following is a guest post contributed by Jeremy Epstein, CEO of Never Stop Marketing, a growth marketing advisory firm focused 100% on blockchain and decentralized technologies. He presented at the MarTech conference in Boston earlier this month on Blockchain and the CMO: The Next Era of Marketing. Much has been written about the Russia-Facebook advertising scandal of 2017.  From my vantage point, we’re seeing the first (and maybe only) Achilles heel for Mark Zuckerberg. …

Facebook vs. Blockchain: it’s a matter of trust Continue Reading »

The following is a guest post contributed by Jeremy Epstein, CEO of Never Stop Marketing, a growth marketing advisory firm focused 100% on blockchain and decentralized technologies. He will be presenting at the upcoming MarTech conference in Boston, October 2-4, on Blockchain and the CMO: The Next Era of Marketing. If you are an entrepreneur or investor with an understanding of the needs of marketers and the core concepts of marketing, you have just landed …

The Blockchain Marketing Technology Landscape (2017) Continue Reading »

So, um, wow. Big news day here. I’ve basically had two themes on this blog that I’ve been writing about for 10 years: The blending of marketing and technical talent — marketing technologists — empowering businesses to thrive in a digital world. Here’s one of the first presentations I gave on that topic in 2010. More recently, I proposed The Grand View of Martech: A Martech Manifesto. This movement is growing. The marketing technology landscape …

I’ve joined HubSpot as VP platform ecosystem, and this is why Continue Reading »

I know, I’m usually the poster child for celebrating “diversification” more than “consolidation” in the martech industry. But today I’ll celebrate the latter. I am excited to announce a very special and personal contribution to the consolidation of the marketing technology landscape: ion interactive, the company I co-founded and served as CTO, has been acquired by ScribbleLive. You can read the official announcement here. ScribbleLive is constructing an impressive enterprise content marketing suite, and I’m …

ScribbleLive acquires ion interactive as interactive content thrives Continue Reading »

The above graphic and the following guest post were produced by Henri Syvänen and the team at Avaus, a leading Nordic marketing services firm. Henri recently shared this landscape of Finnish martech companies with me, and I was amazed by its scale — even though I, of all people, probably shouldn’t be. It illustrates how much of a global phenomenon martech ventures really are. Is Finland a martech superpower? Check out our martech landscape Most …

Think marketing tech vendor growth is finished? No, it’s Finnish! Continue Reading »