Marketing Software

Marketing technology, great visualizations, disruptive innovation — these are a few of my favorite things. So I was delighted when Jeremy Posvar and Todd Wells — the two fellows who shared Microsoft’s marketing tech stack in last year’s Stackies awards — reached out to share a paper they had created to help explain blockchain in marketing with their visual explanation skills. You can download a copy of their paper right here — no “fill out …

Team behind Microsoft’s marketing stack visualization tackle blockchain martech Continue Reading »

We just opened up The Stackies 2018: Marketing Tech Stack Awards, and I’m delighted to share with you our very first entry. The above graphic represents the evolving marketing tech stack of a small-to-midsize financial services firm over a period of five years. It was created by John Schott, who is now a technical solutions professional for Microsoft Dynamics 365. This is why I love The Stackies: every year, participants share new ways of looking …

How does a marketing tech stack evolve over time? Continue Reading »

The Stackies 2018: Marketing Tech Stack Awards are now open for entries, and we’d love to have you participate. If you haven’t heard of The Stackies before, this is — in my, um, humble opinion — the coolest awards program in marketing. (The Clios are so-last-century.) What makes it so cool is that this isn’t a vanity award, but an educational program: everyone in the marketing community gets to benefit from all of the entries. …

Share your marketing tech stack, and we’ll donate up to $10,000 to Girls in Tech Continue Reading »

A couple of weeks ago, I met with Stuart Williams and Seth Ulinski, analysts at TBR, who shared some of their latest digital marketing technology research with me. Many fascinating findings — including the stat that I shared at MarTech in Boston, that over 75% of enterprises now have an executive explicitly responsible for leading adoption of marketing technology. But as they walked me through their deck, there was another finding of theirs that made …

Amazon and Google now lead two key martech categories as vertical competition heats up Continue Reading »

I love the channel software landscape graphic below produced by Jay McBain of Forrester. It’s accompanied by a fantastic article, The Channel Software Stack – A Comprehensive (And Critical) Look At The Future Of The Industry that I highly recommend reading. There’s a whole cottage industry of technology landscapes with little logos out there. (And who am I to throw stones?) Heck, there’s even a software solution for making logo landscapes of other software solutions …

1 million software companies by 2027? We’re gonna need a bigger chart Continue Reading »

The following is a guest post contributed by Jeremy Epstein, CEO of Never Stop Marketing, a growth marketing advisory firm focused 100% on blockchain and decentralized technologies. He presented at the MarTech conference in Boston earlier this month on Blockchain and the CMO: The Next Era of Marketing. David Johnston of Factom  likes to say that “everything that can be decentralized will be decentralized.” He calls this Johnston’s Law. If I may, I will offer “Epstein’s …

Crypto-marketing: how marketers create crypto-token value Continue Reading »

Officially, my first published marketing technology landscape graphic was in 2011. That was the one where I categorized around 150 marketing technology companies. My most recent one, produced in collaboration with Anand Thaker, was released in May 2017 with nearly 5,000 marketing technology companies on it. By sheer quantity of logos, it got 32 times bigger in just 7 years. Just based on the gross number of companies in the field, that would seem to …

The 2010 marketing technology proto-landscape did consolidate by 61% Continue Reading »

The following is a guest post contributed by Jeremy Epstein, CEO of Never Stop Marketing, a growth marketing advisory firm focused 100% on blockchain and decentralized technologies. He presented at the MarTech conference in Boston earlier this month on Blockchain and the CMO: The Next Era of Marketing. Much has been written about the Russia-Facebook advertising scandal of 2017.  From my vantage point, we’re seeing the first (and maybe only) Achilles heel for Mark Zuckerberg. …

Facebook vs. Blockchain: it’s a matter of trust Continue Reading »

The following is a guest post contributed by Jeremy Epstein, CEO of Never Stop Marketing, a growth marketing advisory firm focused 100% on blockchain and decentralized technologies. He will be presenting at the upcoming MarTech conference in Boston, October 2-4, on Blockchain and the CMO: The Next Era of Marketing. If you are an entrepreneur or investor with an understanding of the needs of marketers and the core concepts of marketing, you have just landed …

The Blockchain Marketing Technology Landscape (2017) Continue Reading »

So, um, wow. Big news day here. I’ve basically had two themes on this blog that I’ve been writing about for 10 years: The blending of marketing and technical talent — marketing technologists — empowering businesses to thrive in a digital world. Here’s one of the first presentations I gave on that topic in 2010. More recently, I proposed The Grand View of Martech: A Martech Manifesto. This movement is growing. The marketing technology landscape …

I’ve joined HubSpot as VP platform ecosystem, and this is why Continue Reading »