Marketing Software

This is a follow-up guest post by Jeremy Epstein, CEO of Never Stop Marketing, to his previous article on blockchain marketing. Jeremy currently works with several of the leading companies in the blockchain and decentralization space including OB1 and OpenBazaar. Previously, he was VP of marketing at Sprinklr. Sometimes a brand’s core values come in conflict with reality. Sometimes people feel pressured to act contrary to values or ethics. Sometimes they do. And brands get hurt because of it. …

The blockchain brand: hard-coding brand promises Continue Reading »

The following is a guest post by the remarkable David Raab, principal at Raab Associates, author of the Customer Experience Matrix blog, advisory baord member for MarTech Conference in San Francisco, and now head of the CDP Institute. You can download the latest CDP Industry Profile report from their site. Customer Data Platforms are having a moment — a category that was named just three years ago now has more than two dozen vendors with …

Everything a marketer needs to know about CDPs. Wait, what’s a CDP? Continue Reading »

The following is a guest post by Jeremy Epstein, CEO of Never Stop Marketing. Jeremy currently works with several of the leading companies in the blockchain and decentralization space including OB1 and OpenBazaar. Previously, he was VP of marketing at Sprinklr. You’ve probably heard about Bitcoin. You may have heard about the blockchain. It’s the underlying technology that makes Bitcoin possible without any centralized authority. Odds are, though, you haven’t given much thought to how the role of marketing …

Blockchain marketing: how the technology behind Bitcoin could change marketing Continue Reading »

This guest post is an excerpt from Digital & Marketing Asset Management: The Real Story of DAM Technology & Practice by Theresa Regli of Real Story Group. Theresa is a digital asset management expert, marketing technology analyst, and digital media strategist, and her clients include global brands such as Unilever, Nestlé, Net-a-Porter, IKEA, General Mills, and Coca-Cola. A book about DAM would not be complete without putting DAM in the bigger picture, and by that …

Digital Asset Management in the Martech Cocktail Continue Reading »

The following is a guest post by Gerry Murray, research manager for IDC’s CMO Advisory service and a popular speaker at the MarTech conference. All images in this post are courtesy of IDC. In the early days of the martech industry, every application had to be a standalone solution. In addition to the execution environment (email, web, social), they had to have all the underlying services for data, workflows, analytics, reporting, etc. Thus each was …

The Customer Experience Operating System (CX-OS) Continue Reading »

One of the more amusing moments at MarTech Europe in London was when Jeremy Waite — currently a strategic marketing evangelist at IBM, but previously with Salesforce Marketing Cloud and, before that, Adobe Marketing Cloud — presented the results of an experiment he conducted with IBM Watson. To answer the question, “Why Are All Marketing Clouds the Same?”, he loaded the websites, social media accounts, and other online marketing content from 6 marketing cloud vendors …

6 marketing clouds walk into Dr. Watson’s psychology lab at MarTech Continue Reading »

As a rule of thumb, people wildly underestimate the number of marketing technologies they have deployed in their organization — sometimes by a factor of 2X, sometimes by a factor of 10X or more. “We use 2-3 marketing technologies,” they might answer in a survey, when in truth, they use more like 20-30 products from the marketing technology landscape. It’s completely understandable, of course, as marketing technologies are not weighted equally. Executives naturally remember the …

Odds are your marketing stack is way bigger than you think it is Continue Reading »

I do. As do the researchers at the CEB Marketing Leadership Council, who have put together the most comprehensive marketing technology survey I’ve ever seen. It asks participants about every category on the marketing technology landscape: Have you adopted or plan to adopt a solution? When? Is it a point solution or part of a larger technology solution or platform? How much business value are you getting — or expecting — from it? How difficult …

Want to learn the truth about marketing technology stacks? Continue Reading »

The following is a guest opinion piece by Josh Dreller, VP of product marketing at 4C. Note that 4C could be characterized as a provider of “point solutions” themselves, so this opinion is aligned with their business. But as I aruged in defense of marketing technology point solutions a few years ago, consider the inverse justification too: executives align their businesses with their opinions of where the market is going. Most marketing technology platforms fall …

Consolidating point solutions with a hub in your marketing stack? Continue Reading »

One of the hottest topics in marketing technology today is the rise of artificial intelligence (AI), machine learning, and cognitive computing in marketing. If you’re wondering about the difference between those three terms, well, my feeble attempt at delineating them is this: machine learning is a subset of AI (which broadly applies to computers doing “smart” things), and machine learning is used in cognitive computing to enable a software program to “reason” like a human, …

2 terrific #MarTech talks on the rise of AI in marketing Continue Reading »