Marketing Software

As a shorter and more light-hearted post for the holiday weekend, here are five truisms about technology in the marketing world that I’ve found as good rules of thumb — somewhat tongue-in-cheek, but not entirely: 1. The Great Paradox Software developers are usually bad at creative marketing. Creative marketers are usually bad at software development. […]

A couple of major trends in software development — in particular, open source collaboration and the design of social network/user-generated content platforms — may provide useful insight for the future of marketing management. After all, the increasing number of marketing channels and the increasing granularity of initiatives in them combine to form ultra-large-scale marketing environments

Two powerful and parallel trends are underway in marketing. First, marketing is becoming more human. This is the social media revolution. Blogs, Facebook, Twitter, LinkedIn groups, etc., are thriving with real dialogues, between real people in organizations and real constituents in the market. This pushes marketing as a whole to be more real — customers

Ever since reading that article in The New York Times about Wall Street-like data analysis being applied to Madison Avenue marketing — what I would call computational marketing, as a nod to computational finance — I’ve been searching for more stories about that idea. It turned into a bit of a nomenclature expedition. Computational Marketing

This past Sunday in The New York Times, there was an interesting article talking about the elevation of data and number crunching in advertising: Put Ad on Web. Count Clicks. Revise. Written mostly from the perspective of ad agencies, advertising is portrayed as undergoing a seismic shift from Mad Men to a mixed mission with

I recently saw the movie Jurassic Park again. It’s about an island of cloned dinosaurs, intended as a kind of zoo and amusement park, that spirals out of control during a pre-opening inspection. Spiraling out of control is a euphemism for having ravenous pre-historic creatures devouring everyone in sight. (Remind anyone of their last budget

It never ceases to amaze me how much there is to learn out there. Okay, there’s obviously an infinite amount of stuff to learn. But even if you carve out just the choicest subset of what’s most interesting and relevant to your passions in work and life, there’s still many lifetimes worth of potential learning

Enterprise marketing management (EMM) software is, to a marketer-technologist such as myself, the Holy Grail of 21st century marketing. Like enterprise resource planning (ERP) for operations, its aim is to provide a holistic, integrated view of an organization’s entire marketing universe — an overarching umbrella that enables everyone from the distributed front-line up to the

Steve Rubel has a positive post titled The Collaboration Economy that encourages marketers to face the current economic downturn as an opportunity to become more efficient, open, and collaborative. Those drivers have the potential to usher in a new generation of marketing technology, especially geared towards optimizing the communication and coordination between agencies and in-house

At the risk of being accused of falling off the Cluetrain, I find myself increasingly wondering how much of a need there is in the world for social media management as a discipline and social media management software as a tool? I know, social marketing (technically, social media marketing) is all about genuine, authentic, transparent,