Marketing Software

At the risk of being accused of falling off the Cluetrain, I find myself increasingly wondering how much of a need there is in the world for social media management as a discipline and social media management software as a tool? I know, social marketing (technically, social media marketing) is all about genuine, authentic, transparent, distributed conversations. And somehow the notion of explicitly managing that process — especially using software to systematize or optimize it …

Social media management software Continue Reading »

Exponential growth in marketing is not just a colloquial way of saying, “wow, there’s an awful lot going on in marketing these days”. That’s true, of course, but I’m specifically fascinated by — and concerned about — actual mathematical exponential growth, where something doubles, doubles again, doubles again, and so on. Let me start with the legend of the chessboard, as adapted from Wikipedia: When the creator of the game of chess showed his invention …

Exponentials in marketing: watch out! Continue Reading »

Marketers should have their heads in the cloud. If you haven’t read The Big Switch by Nicholas Carr yet, you need to add it to your list. Cloud computing — that is, computing infrastructure that is based somewhere out on the Internet, rather than installed on hardware locked in your company’s IT center — is becoming real. Fast. Combined with the maturity of web-based software-as-a-service offerings, the strong gravitational pull of social media sites where …

Marketing in the cloud Continue Reading »

I believe that the future of computer science — or at least a branch of it — is in the marketing department. And vice versa. Marketing departments need to hire computer science grads. Computer science researchers need to work on marketing problems. And there’s a golden age of prosperity awaiting both disciplines in this collaboration. Let me explain with three points. Point #1. I had the privilege to hear a talk from Christos Papadimitriou at …

Marketing and computer science Continue Reading »

Paul Dunay’s recent post, Marketing Needs to Prepare for the Distributed Web, succinctly heralds the sea change from silos of online marketing technology and content to a far more open model. He gives examples of wikis, blogs, widgets, social networks, and other syndicated content that now live beyond the borders of a company’s primary web site. “If Marketing has become, or is in the midst of becoming, more distributed, then we must prepare to become …

Marketing and the distributed web Continue Reading »