Debate on The Long Tail

Chris Anderson’s theory of The Long Tail in Internet commerce and marketing has been one of the more influential concepts in online strategy and business models. Amazon, Google, eBay, iTunes, NetFlix — these are all major Long Tail success stories. I’d contend that many of the current best strategies in search engine optimization are essentially derived from Long Tail theory. These ideas will therefore be naturally extended into semantic marketing and SEO++ accordingly. Even MySpace, …

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