Just read a fascinating article on ReadWriteWeb, Will the Semantic Web Have a Gender?, that perfectly illustrates the challenges of semantic branding. The article summarizes arguments made by Corinna Bath, a researcher who studies gender and technology, in a recent interview. She makes a case that the semantic web may develop a gender bias because […]
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Earlier this week, Adweek published An Open Letter to the CEO of WPP that I wrote as a guest columnist. WPP is one of the top advertising holding companies in the world — up there with Omnicom, Publicis, and Interpublic. Its more well-known subsidiaries include Ogilvy, Young & Rubicam, and J. Walter Thompson. The reason
Marketer-technologists for agencies Read More »
Chris Anderson’s theory of The Long Tail in Internet commerce and marketing has been one of the more influential concepts in online strategy and business models. Amazon, Google, eBay, iTunes, NetFlix — these are all major Long Tail success stories. I’d contend that many of the current best strategies in search engine optimization are essentially
Debate on The Long Tail Read More »
