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Martech 2030: Introduction to the Decade of the Augmented Marketer

Earlier this year, I collaborated with Jason Baldwin, global head of product management at WPP, on this project to describe five major trends in martech that would shape the decade ahead for agencies and brands. You can download our full paper, including many terrific interviews from WPP executives. I’m republishing it here as a 7-part series. This is part 1. The 2020s have had a tumultuous start. Yet for all the challenges of this year, …

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Martech 2030: 5 Trends for the Decade of the Augmented Marketer

7 really bad martech “dad jokes” for Father’s Day

The best part of being a dad? Well, okay, maybe not the best, but somewhere in the top five. A legitimate excuse for telling “dad jokes.” So to celebrate Father’s Day here at chiefmartec.com, I proudly offer up seven impromptu and — oof — truly terrible martech dad jokes…   What’s the best place on earth for marketing technology? Mmm, Arctic Circle.   Why did the marketer close his eyes in the restroom? He didn’t want …

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Martech Dad Jokes

Call for speakers for MarTech West in San Jose, April 23-25

Tomorrow we kick off MarTech East in Boston. It’s going to be an amazing three days — largely due to the amazing speakers who are contributing their experience and insights to the community. Would you like to be one of those contributors for our next event, MarTech West in San Jose, April 23-25? We invite you to pitch us a compelling presentation idea at the intersection of marketing, technology, and management that you’d be passionate …

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The MarTech Community

Top 10 entries from the MarTech cartoon caption contest

Wow, I’ve got so much to share from last week’s MarTech conference in San Francisco. The speakers, sponsors, and moderators were all fantastic — as were the incredibly enthusiastic attendees. I’m so grateful to all of them. However, let me start with a little levity. Tom Fishburne, the Marketoonist, gave a terrific keynote presentation to kick off our program on Thursday. As part of this, he shared his favorite entries from the “caption contest” we …

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MarTech Marketoonist Caption 10 (Winner!)

THE HACKIES: Alexa, Ask Authentic for Today’s Daily Tip

This article is a guest post by Christen Daniels of Authentic. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it? You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. This past holiday season our clients and partners received a little extra something in their stockings — and we don’t mean a few extra adult beverages, although the idea was …

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Alexa Be Authentic

Dark martech: the great mass of homegrown marketing technology

The following is a guest post by Seth Ulinski, senior analyst at TBR, talking about the phenomenon of “dark martech” — all the marketing technology that companies build themselves internally. This is one of the first studies I’ve seen that has attempted to quantify it. There is no shortage of marketing technology (martech) solutions available to CMOs and their staff today. The number of vendors providing everything from point solutions to robust enterprise marketing clouds …

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Dark Martech: Homegrown Marketing Technology

Ripples from software, to marketing, to manufacturing

We can learn a lot by watching how a revolution moves from one profession to the next. When it comes to rapid prototyping and adaptive development, as a result of digital technologies, the software industry naturally led the way. The very technology they invented helped change the way they work. So, while the early days of software engineering were long cycle projects — waterfall project management at its grandest scale, often spanning a year or …

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Ripples of Revolution

More insight, less rhetoric in politics and marketing

If you haven’t already seen Jess Bachman‘s brilliant “1-page book,” Death & Taxes, you’ve got to check this out (click to enlarge): It’s a superb example of what Edward R. Tufte calls a “supergraphic.” (For more on the art and science behind such supergraphics, grab a copy of Tufte’s latest book, Beautiful Evidence.) Seth Godin, whose new publishing venture The Domino Project published Death & Taxes, wrote this in a post on the power of …

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20 years of massive development in marketing (a metaphor)

Thank you for all the positive feedback on Rise of the Marketing Technologist. It’s been inspiring to hear so many stories of people who are already working as de facto marketing technologists — one of whom called my proposal for a marketing CTO their “dream job.” This bolsters my belief that the talent and skill set for such marketing technology leadership is out there, eager to contribute at the next level up. To motivate such …

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The future of marketing in a technology world

Next week, I’ll be presenting at Search Insider Summit with an 18-minute, TED-style talk called Rise of the Marketing Technologist. This time around, the event organizers — led by programming chair Gord Hotchkiss — asked speakers to put aside the usual topics and instead share our visions of where the future of marketing is headed. So while I usually talk about post-click marketing and conversion optimization at such events, I’ve decided that this is the …

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