Marketing Technology Management
Welcome to the 2020 edition of the marketing technology landscape. Yes, it grew once again, by 13.6%, up to a total of 8,000 martech solutions. That’s after 615 from the 2019 landscape went away, either consolidated with another martech company or simply gone defunct. If you were predicting consolidation, an 8.7% churn rate from one […]
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At today’s virtual Discover MarTech event, I’ll be digging into the latest data from our 2020 Martech Career Survey run in collaboration with the team at MarTech Today. We’ll have an official report out later, but we wanted to get some of these key findings to you right away. In this year’s study, I added […]
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TEKsystems, who provides a lot of digital transformation services to Fortune 500 companies, recently released their 2020 State of Digital Transformation report. Since I’ve been cutting back on my all-night disco dancing at the clubs lately, I had some extra time to read through it last night. They revealed — or confirmed — some key […]
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Last month we canceled the MarTech conference that had been planned for this week in San Jose for, well, obvious reasons. We have now set our sights on hosting an in-person MarTech Conference in Boston in early October, when we’re all hoping things are looking better for everyone. In the meantime, the team at Third […]
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There are a handful of reports I eagerly look forward to every year, and Andrea Fryrear’s State of Agile Marketing is one of my favorite. The third annual edition is available now, and like last year’s, it’s has a number of great insights into the “process” corner of the people-process-technology triangle. The big trend: agile […]
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Early in March, Blissfully released their 2020 SaaS Trends Report. As with previous data they’ve shared, the report is full of highly interesting findings based on actual SaaS usage — not just what people claim they’re using when asked (which is usually underreported by half). I was just getting ready to excitedly write a story […]
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Hey, I hope you’re doing okay. A crazy and surreal time we’re in. The photo above is my new “office” in the basement of my house. Yeah, I’ve got a green screen set up. I’d like to claim it’s to support seamless virtual backgrounds in the continuous stream of video meetings that now occupy my […]
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TL;DR If you think the world of martech software has shrunk, take a tour of Europe. Everybody needs a hobby. Golf. Fishing. Home brewing. For some of us, it’s collecting logos of martech companies and carefully categorizing them into little boxes on slides, to the delight or dismay of marketers at conferences worldwide. I say […]
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There’s a logo landscape for everything. Even for lovers in a digital time. The above chart was published by CB Insights in their article 60+ Tech Startups To Enhance Your Valentine’s Day and brought to my attention by my friend Ann Handley on Twitter. A good public service reminder, in case you need a last […]
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With a headline like that, who can doubt that I’ve got marketing in my DNA? Seriously though, as you can see from the at-a-glance editorial agenda above — which doesn’t even include the couple dozen additional vendor-led sessions we’ll also have in our Solutions Tracks and on our MarTech Theater stage — this next MarTech […]
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