Platforming Marketing: 8 P’s of Self-Service Martech

The 8 P's of Self-Service Martech

The theme of my keynote talk at the MarTech conference earlier this month was “platforming marketing.” (Watch a reenacted video of the keynote here.) I’ve spent much of my career thinking about two broad topics: marketing and platforms. Yet it took me a while to recognize that the patterns I see in software platforms are […]

Continue reading...

Agile Is Marketing, Matt LeMay’s excellent MarTech keynote

Agile Is Marketing Keynote at MarTech

One of our keynote speakers at last week’s MarTech conference in Boston was Matt LeMay, author of the excellent book Agile for Everybody and partner at Sudden Compass. After my opening keynote (reenacted here), Matt presented a fantastic, 20-minute talk: Agile Is Marketing. And because Matt arranged for a videographer to capture his presentation — […]

Continue reading...

Video recreation of my MarTech opening keynote: Platform Marketing

MarTech Keynote: Platforming Marketing

We had a fantastic MarTech event this week. Huge thanks to everyone who contributed and participated in it. My keynote was “Platforming Marketing” — how the next stage of martech maturity is about applying platform principles in marketing to empower your entire organization to leverage martech capabilities in their work. While we did not record […]

Continue reading...

Is martech in the trough of disillusionment? I hope so

Martech in the Trough of Disillusionment?

You’re familiar with Gartner’s iconic hype cycle, right? Pretty much every technology follows the same pattern of unrealistic hype in its early stages, followed by a crash of disappointment when those lofty aspirations fail to materialize. But then it steadily climbs up the “slope of enlightenment,” where reality and reasonable expectations eventually converge. I’ve heard […]

Continue reading...

The free MarTech Expo+ Pass: 40+ presentations and 70+ martech vendors

MarTech East 2019 Expo Hall

You’ve already read about the incredible line-up we have for paid all-access attendees at the upcoming MarTech conference, September 16-18 in Boston. (If you haven’t, check it out — you won’t believe all the top industry experts and leading brand practitioners who will be sharing their wisdom and experience in our keynotes and educational editorial […]

Continue reading...

This perfectly captures the Herculean challenge of modern marketing

Marketing Achievement vs. Expectations

On the surface, this cartoon last week from Tom Fishburne, the talented Marketoonist, seems to be poking fun at the different “chief” titles that marketers and marketing-ish executives use. Ha ha, us mad marketing people and our zany titles du jour. But my reaction was: this is exactly why marketing is so challenging today. No, […]

Continue reading...

Join me and Jen Cannon of MarTech Today for a live (and lively) “Ask Me Anything” on Thursday, August 15

Martech Q&A

The MarTech conference is coming up next month — check out our big (and, whoa, I mean BIG) MarTech preview if you haven’t seen it yet. Nota bene (er, nota beta?): discount “beta” rates for tickets expire next week. As part of the run up to the main event, Jennifer Cannon, senior editor at Marketing […]

Continue reading...

Want to thrive with martech and marketing operations? Check out these 75 amazing MarTech sessions

MarTech: Stacks, Facts & Acts

Martech is marketing — at least an essential part of it. And MarTech is the place to master it. Next month in Boston, we’ll be hosting the latest and greatest MarTech conference, September 16-18 at the Hynes Convention Center. Come soak up three days worth of educational sessions covering key topics and practices across marketing […]

Continue reading...

Is your martech leadership failing on SEO? Probably

10 Pillars of SEO: F2R Framework

Sorry, but odds are you’re failing at SEO and probably don’t even realize it. That was the cold splash of water in the face that I got talking with Jessica Bowman, owner of enterprise SEO consultancy SEO Inhouse, author of The Executive SEO Playbook, and an editor-at-large for Search Engine Land. Jessica is pretty much […]

Continue reading...

McDonald’s drops CMO role and creates a new SVP marketing technology role (under the CIO)

McDonalds SVP Marketing Technology

Normally, I don’t write about career moves on this blog. But an article that appeared in Ad Age this week about the upcoming departure of famed McDonald’s CMO Silvia Lagnado — and the company’s decision to not name a new CMO — caught my attention. Another CMO role disappearing is newsworthy — that’s been emerging […]

Continue reading...
');