Martech-Enabled Marketing Operations: Invisible Roads and Bridges

Marketing Operations Org and Flow

The following is a guest post by Luque Wang, a senior marketing manager of global strategy and operations at GE Digital. What is Marketing Operations? Ten years ago, marketing operations was still a very new role in org structures. The number of people with marketing operations as their job title were few and far between. […]

Continue reading...

Announcing the build-your-own martech landscape kit, fun for the whole office

Build-Your-Own Martech Landscape

As we’ve been slaving working away on the new 2018 edition of the Marketing Technology Landscape (“Martech 5000”) graphic — and that’s not the editorial “we,” but indeed a whole team of obsessively-compulsive martech lunatics dedicated industry advocates — it suddenly occurred to me this morning that we’ve been selfishly hoarding the fun. Seriously, you’ve […]

Continue reading...

3 marketing technology myths we’ll debunk at the vendor-agnostic MarTech conference

That's Not How Martech Works!

As the world’s largest, vendor-agnostic marketing technology conference, MarTech gives you real-world insights into the good, the bad, and even the ugly of procuring, implementing, and operating marketing technology solutions. Our 2-day program delivers candid, in-depth, and unbiased content that you won’t get anywhere else. MarTech is designed specifically for marketing operations executives who are […]

Continue reading...

Stackers gonna stack: a great marketing stack slide from Alert Logic

alert_logic_martech_stack

Here’s another fun entry into The Stackies 2018: Marketing Tech Stack Awards that I thought I’d share from Alert Logic, a leading provider of information security solutions. There are four reasons why I wanted to call this one out: A great marketing stack illustration doesn’t necessarily need to invent a whole new way of organizing […]

Continue reading...

Salesforce to acquire Mulesoft because, hey, it’s a world of infinite cloud services

Salesforce to Acquire Mulesoft

Yesterday, Mulesoft announced it was being acquired by Salesforce for $6.5 billion. That’s a pretty hefty premium — a 21.6X multiple — given that the company had less than $300 million in revenue for 2017. That’s a strategic bet. So what’s the strategy? Although I’ve sworn off the game of making predictions, I do feel […]

Continue reading...

How Juniper Networks spans pre-sales to post-sales marketing in their martech stack

Juniper Networks Marketing Stack

I can’t resist sharing another entry to The Stackies 2018: Marketing Tech Stack Awards, this one from global networking technology leader Juniper Networks. This clean and elegant design organizes their marketing and sales technologies according to the six clusters of the Martech 5000 marketing technology landscape — Relationships & Social, Content & Experience, Data, Management, […]

Continue reading...

Brand packaging needs a marketing tech stack too, who knew?

Digital Maturity Model for Brand Packaging Processes

The following is a guest post by Danielle Sauvé, marketing director for the product identification platform for Danaher and editor of SimplifyMyPackaging.com. We talk about digitizing everything, but if you’re a marketer at a consumer goods company, you know there is a divide between digital marketing channels and product packaging. As evidence of this divide, […]

Continue reading...

Our martech salary survey delivers a lot of great news, but one disappointment

Martech Salaries in the U.S.

For martech careers, there is a lot of really good news. But one thing that isn’t. First, thank you to the 884 professionals who participated in our 2018 Marketing Technology & Operations Salary Survey, a collaboration between myself and the team at MarTech Today. For our analysis, we filtered it down to only the n=432 […]

Continue reading...

Morningstar shares their marketing stack in The Stackies

Morningstar Marketing Tech Stack

I love The Stackies. Seriously, this “contest” that invites marketers to send in a single slide that illustrates how they conceptualize their marketing technology stack is fascinating. It’s one of my favorite projects with the martech community. Forget the over-simplified pictures that you see from vendors, showing idealized marketing stacks as they might exist in […]

Continue reading...

Agile marketing reaches 37% adoption with a wide variety of techniques

Agile Marketing Methodologies

In reflecting on the “greatest hits” of chiefmartec.com over the past decade, it’s been exciting to see how many ideas that were once on the fringe of marketing have shifted into mainstream practice. For example: agile marketing, the adoption of agile management approaches from the software development profession in modern marketing. What do marketing and […]

Continue reading...