54 marketing stacks from The Stackies 2018: Marketing Tech Stack Awards

The Stackies 2018: Marketing Tech Stack Awards

Wow, I am just in awe of the 54 entries we received into The Stackies 2018: Marketing Tech Stack Awards. The quality of the illustrations this year were particularly remarkable. These are marketers who clearly have a lot of passion for their infrastructure. (How’s that for something you wouldn’t have heard 5 years ago?) If […]

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Marketing Technology Landscape Supergraphic (2018): Martech 5000 (actually 6,829)

Marketing Technology Landscape (2018)

Like the running of the bulls in Pamplona — an apt simile? — it’s become a yearly tradition for me to release the marketing technology landscape at the MarTech conference in the spring. So here at our event in San Jose today, I’m pleased to unveil the 2018 edition of one of the most loved-and-hated […]

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10 days until MarTech, 10 things I’m looking forward to

MarTech West in 10 Days

Marketing technology and operations is the heartbeat of modern marketing. And there’s no event better than MarTech to plug you into the ground truth of how that discipline is evolving. Our next MarTech is now just 10 days away, April 23-25 in San Jose. I’m incredibly excited by everything that’s come together for this conference […]

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Martech-Enabled Marketing Operations: Invisible Roads and Bridges

Marketing Operations Org and Flow

The following is a guest post by Luque Wang, a senior marketing manager of global strategy and operations at GE Digital. What is Marketing Operations? Ten years ago, marketing operations was still a very new role in org structures. The number of people with marketing operations as their job title were few and far between. […]

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Announcing the build-your-own martech landscape kit, fun for the whole office

Build-Your-Own Martech Landscape

As we’ve been slaving working away on the new 2018 edition of the Marketing Technology Landscape (“Martech 5000”) graphic — and that’s not the editorial “we,” but indeed a whole team of obsessively-compulsive martech lunatics dedicated industry advocates — it suddenly occurred to me this morning that we’ve been selfishly hoarding the fun. Seriously, you’ve […]

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3 marketing technology myths we’ll debunk at the vendor-agnostic MarTech conference

That's Not How Martech Works!

As the world’s largest, vendor-agnostic marketing technology conference, MarTech gives you real-world insights into the good, the bad, and even the ugly of procuring, implementing, and operating marketing technology solutions. Our 2-day program delivers candid, in-depth, and unbiased content that you won’t get anywhere else. MarTech is designed specifically for marketing operations executives who are […]

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Stackers gonna stack: a great marketing stack slide from Alert Logic

alert_logic_martech_stack

Here’s another fun entry into The Stackies 2018: Marketing Tech Stack Awards that I thought I’d share from Alert Logic, a leading provider of information security solutions. There are four reasons why I wanted to call this one out: A great marketing stack illustration doesn’t necessarily need to invent a whole new way of organizing […]

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Salesforce to acquire Mulesoft because, hey, it’s a world of infinite cloud services

Salesforce to Acquire Mulesoft

Yesterday, Mulesoft announced it was being acquired by Salesforce for $6.5 billion. That’s a pretty hefty premium — a 21.6X multiple — given that the company had less than $300 million in revenue for 2017. That’s a strategic bet. So what’s the strategy? Although I’ve sworn off the game of making predictions, I do feel […]

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How Juniper Networks spans pre-sales to post-sales marketing in their martech stack

Juniper Networks Marketing Stack

I can’t resist sharing another entry to The Stackies 2018: Marketing Tech Stack Awards, this one from global networking technology leader Juniper Networks. This clean and elegant design organizes their marketing and sales technologies according to the six clusters of the Martech 5000 marketing technology landscape — Relationships & Social, Content & Experience, Data, Management, […]

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Brand packaging needs a marketing tech stack too, who knew?

Digital Maturity Model for Brand Packaging Processes

The following is a guest post by Danielle Sauvé, marketing director for the product identification platform for Danaher and editor of SimplifyMyPackaging.com. We talk about digitizing everything, but if you’re a marketer at a consumer goods company, you know there is a divide between digital marketing channels and product packaging. As evidence of this divide, […]

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