One of the other points that leaped out at me in the Econsultancy/Adobe report I discussed earlier this week — Are agencies hopelessly screwed or on the verge of a spectacular Renaissance? — was the increasing challenges of finding good technical talent. Under the heading “the tech talent time bomb,” the report cites research from […]
The tech talent time bomb in marketing Read More »
Maybe both. It would be hard to overstate how thoroughly disrupted marketing has been by technology over the past 10 years — or how much disruption still awaits in the decade ahead. It’s against that backdrop that the giants of the marketing industry — agencies and their conglomerate ecosystems — are increasingly wrestling with their
Are agencies hopelessly screwed or on the verge of a spectacular Renaissance? Read More »
From my latest article on Search Engine Land, 5 Colorful Sketches on Conversion Optimization: The accompanying write-up in the article: There can be a perceived tension between conversion rate optimization and brand impact, which dates back to the early rivalries of direct marketing vs. brand marketing. But it’s a false choice: you can — and
Brand impact or conversion rate? Both, please! Read More »
Experian — another one of those multi-billion dollar companies engaged in enterprise marketing — released their 2012 Digital Marketer Trend and Benchmark Report earlier this week. Right up in the front of this hefty 154-page report is a spread on understanding the marketing technology ecosystem — which is clearly the substrate upon which modern marketing
The marketing technology ecosystem wheel Read More »
Jonathon Colman, SEO marketer for REI, shared with me a deck he put together for ad:Tech, From an Army of 1 to Agile SEO Teams, which has some great insights on agile marketing. Here’s his deck: From an Army of 1 to Agile SEO Teams – adTech 2012 View more PowerPoint from Jonathon Colman At
HubSpot’s brilliant marketing organization structure Read More »
I picked up the new 53 Paper app for the iPad this weekend. Really a beautiful piece of software for sketching ideas without having to be an Illustrator jockey. Inspired me to share why I find landing pages (and microsites, conversion paths, and other kinds of post-click marketing) — the focus of my company, ion
Why landing pages are awesome (a Venn diagram) Read More »
A big part of this blog is encouraging marketers to bring technologists fully into their teams as a way to grok the use of technology in modern marketing. A couple of days ago, AdAge ran an article — Why Facebook Is Hiring Ad Agency Creatives — that illustrates an example of the inverse: a technology
Techs hiring creatives to embrace the creative world Read More »
There’s a punchline in there somewhere, but I’m partially serious. While everyone is coming around to the merging of marketing and technology/IT — and the value of hybrid roles to lead and operate at that intersection — the titles that people use for these roles vary tremendously. I like the phrase chief marketing technologist (a
What do you call a marketing technologist? Read More »
I ran across a thought-provoking article earlier this week on GigaOm — Marketing is the next big money sector in technology — by Ajay Agarwal of Bain Capital Ventures. It begins with the reference to the Gartner report from December the suggested by 2017, CMOs will have larger technology budgets than CIOs, which is a
Why marketing software will never be like ERP Read More »
It’s that time of year again. This blog’s anniversary — our fourth (!) — and time to look at the evolution of the “marketing technologist” meme over the past year. First, let’s start with an update on Google searches: Google Search February 2008 February 2011 February 2012 chief marketing technologist 320 320,000 265,000 ↓ 17%
State of the Marketing Technologist 2012 Read More »
