Over the past 20 years, I’ve probably gone no longer than a 48-hour period where I didn’t connect to the Internet to check email or surf the web, at least briefly. You could call that impressive. Or sad. (Probably both.) It is amazing, when you stop to think about it, how ubiquitous connectivity has become. […]
On a thought exercise assignment and off the grid until July 10 Read More »
That’s great, it starts with a deep fakeData lakes, and bot campaignsAnd Elon Musk is not afraid… The rules of marketing are changing, again First, consider the pillars of digital marketing for the past 20 years. There’s email. In 2023, an estimated 347 billion emails were sent every day. However, depending on whose estimate you
It’s the end of martech as we know it (and I feel fine) Read More »
If there’s been one perennial demand in martech, it’s integration. In survey, after survey, after survey, ad nauseum, marketers consistently ranked martech integration as a top 3 challenge. Often their top issue. Maybe just below procuring more budget. (For some reason, there’s never enough budget.) From the The State of the Marketing Operations Professional Trends
The following is a special guest post by Jon Miller, a legend in our industry, the co-founder and original CMO of Marketo, and a leading architect of modern B2B marketing and ABM as we know it. Now the co-founder and CEO of a new stealth AI startup in this space, this is what he anticipates
Jon Miller’s Predictions for B2B Go-To-Market in 2026 Read More »
Happy New Year! Five years ago, Jason Baldwin and I published Martech 2030 (ungated PDF), a report predicting five major trends that would shape marketing and martech through what we christened The Decade of the Augmented Marketer. We’re now at halftime at the start of 2026. How are those predictions holding up? I asked ChatGPT,
It’s here! Our brand-new, 127-page Martech for 2026 report. No form to fill. No “leave a comment on LinkedIn” arm twisting. You can simply download the full PDF right here. These are the 7 major subjects we cover to prepare you for 2026: It includes all the latest data from our AI & Data in
Here’s your copy of our Martech for 2026 report — free and ungated Read More »
It’s almost here! We’re launching our in-depth Martech for 2026 report on December 2, and you can be among the first to see it. Simply sign up for our Martech for 2026 webinar, and you’ll get the full report the instant it’s released — along with our scintillating repartee of key findings that you can
Every December for the past few years, Frans Riemersma and I have published a deeply researched report on what’s actually happening in martech as the New Year approaches. These aren’t the crazy fever-dream “predictions” that you’re used to reading during this eye-rolling, end-of-year prophecy season. It’s a pragmatic assessment of what’s really happening inside marketing
The lights are on but nobody’s home. The engine’s running but no one’s driving. The wheel is spinning but the hamster is dead. Pick your preferred idiom for unattended automations run amok. (“The Wi-Fi’s on, but there’s no Internet.”) Over the past weeks, I encountered AI agents and automation at two separate martech companies —
Ah, the Hype Cycle. No other curve is both so revered and reviled. When it comes to generative AI’s Hype Cycle, especially its application in marketing, there are three things we need to acknowledge: First, “gen AI” is not a single technology moving along the Hype Cycle. Is it at the peak of inflated expectations?
