Marketing technology vendor lollapalooza just 52 days away

MarTech Exhibitors for March 2015

As you may know, the MarTech conference series is produced by a company called Third Door Media. They’re the amazing team that does all the hard work for the event with facilities, logistics, registration, sponsors, and exhibitors. As program chair, I get to do all the fun stuff: define the editorial agenda, work with speakers, […]

Where in the world is the 2016 marketing tech landscape?

Starting the Marketing Technology Landscape

A number of people have been asking me when the 2016 version of my marketing technology landscape will be released. The short answer is “soon.” But I’ll share some more color if you’re interested… For the past two years, I’ve gotten in the habit of working on that landscape over the Christmas and New Year […]

Announcing the 2016 Stackies to be awarded at MarTech

Example of a Marketing Technology Stack by ion interactive

I’m excited to announce the second annual Stackies awards. Last year, we ran the inaugural Stackies as an experiment with two questions: How do marketers visualize their marketing technology stacks? How many of them would be willing to share an illustration of their stack with the rest of the community? To add a little extra […]

How marketing technology could transform healthcare

Convergence of Marketing Technology and Healthcare

The following is a guest post by Mayur Gupta, a pioneering chief marketing technologist and author of the Inspire Martech blog, who is now a senior vice president and head of digital at HealthGrades. Mayur is also on the board of advisors for the MarTech conference, and he will be one of our featured speakers […]

Check out the next MarTech agenda and save $500 this week only

MarTech Agenda San Francisco 2016

Welcome to 2016! This is going to be a terrific year for marketing technology — and marketing technologists. As I pseudo-predicted last month, I believe this will be the year that we see significant “mainstreaming” of a wide range of marketing technologies — a lot more companies are going to be leveraging more advanced martech […]