October 2016 - Chief Marketing Technologist

Analytics CEO makes a passionate case against marketing attribution

October 30, 2016 / Marketing Data / By Scott Brinker / 26 Comments

The following is a guest post by Sergio Maldonado, the founder and CEO of Sweetspot Intelligence. The above cartoon by Tom Fishburne was not part of the original article. I have seen the Emperor walking naked for too long, and I wish I could be that naive kid in the crowd. I do not believe in marketing “attribution”. Beyond the combined power of algorithms, data, software and professional know-how, the concept is — at its …

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Call for speakers for MarTech 2017 in San Francisco

October 26, 2016 / Marketing Management / By Scott Brinker / Leave a Comment

Wow, this year is flying by — and definitely without a dull moment in marketing technology. If you’re bored, you’re doing it wrong. And 2017 promises to be an even more spectacular whirlwind of change and innovation. Speaking of 2017, I’m excited to announce that the next MarTech Conference will take place in San Francisco on May 9-11, 2017. Mark it your calendars now — it will be the biggest and best one yet. Two …

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An open letter to the editor of AdAge on boring martech

October 19, 2016 / Marketing Management / By Scott Brinker / 6 Comments

Dear Ken Wheaton, I read your editorial from October 3, Martech Is So Boring — and It Should Stay That Way, and felt compelled to respond. First, let me say how influential AdvertisingAge has been to me. Growing up in the 80’s, when my parents ran a small agency, I eagerly read copies at their office each week. (Yeah, I was a strange kid.) AdAge seeded my fascination with marketing, and I’m grateful for the …

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Marketing technology utilization takes a major swing upward

October 13, 2016 / Marketing Management / By Scott Brinker / 2 Comments

Good news! Marketing technology — as a sector and a discipline — is starting to mature. “Massive vendor consolidation?” you might ask hopefully. Well, not necessarily — at least not in aggregate. I’ll let you know if we’ve finally passed peak martech (as I not-quite-predicted last year) once I start working on the 2017 version of the marketing technology landscape. But ancedotally, I continue to learn about new marketing technologies every week. In computer science …

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Odds are your marketing stack is way bigger than you think it is

October 3, 2016 / Marketing Software / By Scott Brinker / 2 Comments

As a rule of thumb, people wildly underestimate the number of marketing technologies they have deployed in their organization — sometimes by a factor of 2X, sometimes by a factor of 10X or more. “We use 2-3 marketing technologies,” they might answer in a survey, when in truth, they use more like 20-30 products from the marketing technology landscape. It’s completely understandable, of course, as marketing technologies are not weighted equally. Executives naturally remember the …

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Analytics CEO makes a passionate case against marketing attribution

Call for speakers for MarTech 2017 in San Francisco

An open letter to the editor of AdAge on boring martech

Marketing technology utilization takes a major swing upward

Odds are your marketing stack is way bigger than you think it is

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