11 Habits of Highly Effective Marketing Technologists

Marketing Technologists Climbing to the Top of Martech Achievement

The following is a guest post by Anand Thaker, CEO of IntelliPhi and my co-collaborator on the marketing technology landscape since last year. He’ll be a keynote speaker at the upcoming MarTech West conference in San Jose, April 23-25. Even three years after Scott Brinker and Laura McLellan’s HBR article on The Rise of the […]

The ground truth of marketing technology: our agenda for MarTech West, April 23-25 in San Jose

MarTech West: Marketing Technology Management

We’ve just unveiled the agenda for MarTech West, which is expanding this year to the San Jose Convention Center, April 23-25. I’m incredibly excited by how the program is shaping up and the topics we’ll be covering, from the state-of-the-art in AI to the state-of-the-world with GDPR. If you’re an executive or senior practitioner at […]

The one thing everybody forgets about Gartner’s hype cycle, even in martech

Opportunities in Gartner's Hype Cycle

The Gartner hype cycle is one of the more brilliant insights ever uncovered in the history of technology. I rank it right up there with Moore’s Law and Christensen’s model of disruptive innovation from below. Gartner’s hype cycle describes a 5-stage pattern that almost all new technologies follow: A technology trigger introduces new possibilities — […]

5 Disruptions to Marketing, Part 4: Digital Everything (2018 Update)

5 Disruptions to Marketing, Part 4: Digital Everything (2018 Update)

This is part 4 of a five-part series, providing an update on the 5 Disruptions to Marketing as we head into 2018. If you have not yet read Part 1: Digital Transformation (2018 Update), Part 2: Microservices & APIs (2018 Update), or Part 3: Vertical Competition (2018 Update), you might want to start there. 4. […]

3 New Year’s resolutions for your martech stack in 2018

Martech Stack Resolutions for 2018

Happy New Year! I hope you had a wonderful holiday season. Ready to get to work? We interrupt our series on the 5 disruptions to marketing (2018) to bring you these three resolutions for getting the most out of your marketing technology stack in the year ahead — along with specific ideas for implementing them […]