Salesforce to acquire Mulesoft because, hey, it’s a world of infinite cloud services

Salesforce to Acquire Mulesoft

Yesterday, Mulesoft announced it was being acquired by Salesforce for $6.5 billion. That’s a pretty heft premium — a 21.6X multiple — given that the company had less than $300 million in revenue for 2017. That’s a strategic bet. So what’s the strategy? Although I’ve sworn off the game of making predictions, I do feel […]

How Juniper Networks spans pre-sales to post-sales marketing in their martech stack

Juniper Networks Marketing Stack

I can’t resist sharing another entry to The Stackies 2018: Marketing Tech Stack Awards, this one from global networking technology leader Juniper Networks. This clean and elegant design organizes their marketing and sales technologies according to the six clusters of the Martech 5000 marketing technology landscape — Relationships & Social, Content & Experience, Data, Management, […]

Brand packaging needs a marketing tech stack too, who knew?

Digital Maturity Model for Brand Packaging Processes

The following is a guest post by Danielle Sauvé, marketing director for the product identification platform for Danaher and editor of We talk about digitizing everything, but if you’re a marketer at a consumer goods company, you know there is a divide between digital marketing channels and product packaging. As evidence of this divide, […]

Our martech salary survey delivers a lot of great news, but one disappointment

Martech Salaries in the U.S.

For martech careers, there is a lot of really good news. But one thing that isn’t. First, thank you to the 884 professionals who participated in our 2018 Marketing Technology & Operations Salary Survey, a collaboration between myself and the team at MarTech Today. For our analysis, we filtered it down to only the n=432 […]

Morningstar shares their marketing stack in The Stackies

Morningstar Marketing Tech Stack

I love The Stackies. Seriously, this “contest” that invites marketers to send in a single slide that illustrates how they conceptualize their marketing technology stack is fascinating. It’s one of my favorite projects with the martech community. Forget the over-simplified pictures that you see from vendors, showing idealized marketing stacks as they might exist in […]

Agile marketing reaches 37% adoption with a wide variety of techniques

Agile Marketing Methodologies

In reflecting on the “greatest hits” of over the past decade, it’s been exciting to see how many ideas that were once on the fringe of marketing have shifted into mainstream practice. For example: agile marketing, the adoption of agile management approaches from the software development profession in modern marketing. What do marketing and […]

What would Eric Clapton say about marketing technology if he were coming to MarTech?

MarTech West 2018 Agenda

“It’s in the way that you use it.” I’m pretty sure that would be Eric Clapton’s advice on marketing technology. While Slowhand sadly won’t be coming to the MarTech stage next month, we do have a pretty amazing line up of marketing experts, executives, and seasoned practitioners who will show you how they use it. […]

Blockchain marketing technology landscape grows 400%

Blockchain Marketing Technology Landscape 2017-2018

Blockchain and marketing isn’t just a punchline. Jeremy Epstein, CEO of Never Stop Marketing, a boutique marketing agency for blockchain startups, and one of the world’s foremost authorities on the adoption of blockchain and decentralized technology in advertising and marketing — and speaker at the upcoming MarTech conference too — just released the second edition […]

A Decade of Martech: The top 10 ideas from 10 years of

Top 10 Ideas in Martech from

Happy anniversary, dear martech readers. Ten years ago, I started, with my first post in February 2008 announcing “a blog for marketing technologists.” It was shortly followed by a riff on martec being analogous to marcom, which is why my brand is — without the “h” at the end — instead of In […]

5 Disruptions to Marketing, Part 5: Artificial Intelligence (2018 Update)

5 Disruptions to Marketing: Artificial Intelligence (2018)

Whew! This is the final part 5 of a five-part series, providing an update on the 5 Disruptions to Marketing as 2018 marches forward. If you have not yet read Part 1: Digital Transformation, Part 2: Microservices & APIs, Part 3: Vertical Competition, or Part 4: Digital Everything, you might want to start there. 5. […]