Insights from the chief marketing technologist of an $18B firm

Marketing Technology-Enabled Capabilities Progression

Duane Schulz, chief marketing technologist at Xerox, is a marketing technologist’s marketing technologist. One of the true pioneers of this hybrid profession, Duane has forged a number of great marketing technology management practices at Xerox, a highly-distributed $18 billion company with over 100,000 employees worldwide — no small feat. I’m delighted that Duane graciously agreed to […]

Microsoft buys LinkedIn: the largest martech acquisition in history?

Vertical Competition in Marketing's Digital Channel

Last week, Microsoft announced that it was acquiring LinkedIn for a whopping $26.2 billion. This is the largest acqusition in Microsoft’s history — over three times the size of its acqusition of Skype for $8.5 billion in 2011 — and one of the largest in the history of the digital age (we’ll graciously look past […]

chiefmartecTV: From cave paintings to the Personalized Mona Lisa

chiefmartecTV Episode 1

Last week we livestreamed the first episode of chiefmartecTV, a new monthly talk show that I have started hosting on Blab to discuss marketing technology topics that lend themselves to more of a discussion — or debate — than a blog post monologue. Our special guest for this episode was David Raab, truly one of […]

How utilized is marketing automation today? An expert weighs in

Jeff Pedowitz

I recently had the chance to talk with Jeff Pedowitz, the founder and president of Pedowitz Group, a marketing services provider built around the transformative potential of marketing technology platforms. As a terrific example of this new breed of agency, I was very interested in his perspective on several of the most popular marketing technology […]

Big deals for Marketo and Demandware, but what do they mean?

Marketo

REMINDER: don’t miss the upcoming INAUGURAL EPISODE of chiefmartecTV live with David Raab this Friday, June 10 at 2pm EDT. Last week was a big week for marketing technology M&A news. Two billion-dollar M&A deals: Marketo was acquired by private equity firm Vista Equity Partners for $1.79 billion and Demandware was acquired by Salesforce for […]

The disruptive effects of accelerating waves of marketing technology

Accelerating Waves of Marketing Technology Innovation

STAY TUNED at the end of this post to learn about the upcoming INAUGURAL EPISODE of chiefmartecTV, which will be covering this topic with David Raab on June 10. I recently participated in a book discussion at the Atlanta Tech Village with Sangram Vajre, the energetic CMO of Terminus, talking about waves of innovation in […]

The radical NoMQL movement in content marketing

NoSQL / No MQL

Let me start by saying that if you get the joke in the above tweet — even if you don’t find it a particularly good joke — you have marketing technologist street cred. This story starts with a post I read by Dave Gerhardt, the head of marketing at Drift, which I had seen circulating […]

Whoa: marketing technology budgets are now surpassing advertising

Marketing Technology Stats from Gartner

Because I’m a rambling blogger and not a professional journalist, I’m going to bury the lede — that a recent Gartner report shows larger companies spending more on marketing technology than advertising this year — but I promise to get to it eventually. (Actually, I guess with this disclaimer I didn’t bury the lede. But […]

Keeping marketing technology integration in perspective

Top Challenges Marketers Face in 2016

I acknowledge: finding, learning about, and integrating new marketing technologies is a challenge for marketers today. But as a new report from Wrike shows — How Marketers Get Things Done: The State of Agile Marketing in 2016 — it’s not the top challenge. It’s fifth. And a good ways below the top challenge. The top […]

MarTech Europe 2016 call-for-speakers is now open

MarTech Europe Call-for-Speakers 2016

MarTech Europe is returning to London this fall, 1-2 November, and I’m excited to open up the call-for-speakers today. I’m always incredibly impressed by and grateful for the proposals we receive from experts and practitioners in this field. If you have a topic that you would like to present, please fill out our speaker application. […]