29 marketing tech “unicorns” worth $1 billion+ each

Marketing Technology Unicorns as of April 2015

When it comes to valuations, the marketing technology landscape seems to follow, more or less, a power law distribution. A few companies are worth a tremendous amount of money, the so-called “fat head” of such a distribution. And then there’s a “long tail” of ever smaller niche companies that trail behind them as far as […]

Marketers are fiercely passionate about their marketing stacks

Three Marketing Technology Stacks

“It’s okay to love your marketing stack. Just don’t love your marketing stack.” That’s what was running in the back of head last week, as I was moderating a “Show Us Your Marketing Stack” panel at the B2B Marketing Innovation Summit run by Demandbase in San Francisco. Three top marketing executives — Susan Ganeshan, CMO […]

8 tips for marketing tech companies on pitching CMOs

Pitching marketing technology to the CMO

The following is a guest post written by Ashu Garg, general partner at Foundation Capital, with special advice from Julie Bernstein, COO for Stitch Fix and former CMO at Sephora. Ashu is the author of MarTech and the Decade of the CMO. I get pitched all the time — and I’ve heard it all. From […]

Call-for-speakers for MarTech Europe — share your brain

MarTech Europe

The marketing technology industry — now affectionately called “martech” — is truly a global phenomenon. We’re seeing tremendous marketing innovation across every region of the world. And while some of the dynamics of this new brand of marketing are universal, many of the most creative and interesting ideas emerge from the adaptation of these new […]

I’m sorry, but marketing software is still a world in flux

Point Solutions vs. Suites in Social Relationship Platforms

I’m sorry. I know a lot of people wish that the marketing technology merry-go-round would slow down and consolidate. And I fully appreciate why that’s desirable. Unfortunately, the evidence I keep encountering says we’re not there yet. Here are a few points on the curve that I’ve recently come across that suggest that marketing software […]

A 2-sided silver bullet for marketing and sales alignment?

Digital Dialogue and the Sales Pipeline

Disclaimer: I wear two hats, professionally speaking. With one hat, I write this blog and chair the MarTech conference series — both of which I try to run with a vendor-agnostic editorial viewpoint. However, with my other hat, I am also the co-founder and CTO of a marketing software company, ion interactive. While I rarely […]

9 big takeaways from last week’s #MarTech conference

Tony Ralph from Netflix at MarTech

Wow. Last week’s MarTech Conference was an awe-inspiring two and a half days for me. I am immensely grateful to the 29 speakers, 67 exhibitors and sponsors, and over 1,100 attendees who joined together in San Francisco to share their experiences and ideas on the state of marketing technology. It is springtime in martech, and […]

Microsoft announces acquisition of chiefmartec.com

Microsoft Acquires chiefmartec.com on April 1, 2015

UPDATE: Okay, okay, the jig is up. Way too many people have been genuinely congratulating me on this “acquisition.” Apparently, I am terrible at this whole April Fool’s thing — or too good at it? — as it’s not supposed to be that believable. Anyway, I’ll leave this up for posterity’s sake, but just to […]

Springtime in #MarTech — $25.2 billion blossoming

Investment in Marketing Technology as of March 2015

The following is an approximation of my opening presentation at the MarTech Conference this morning in San Francisco. Over 1,000 people are there, participating in the largest independent conference exclusively focused on marketing technology and marketing technologists. I am so happy that spring is here. It was a pretty crazy winter in Boston this year. […]

Computer scientist becomes CMO of $50 billion company

Jonathan Martin

Jonathan Martin, the CMO of EMC, was a computer scientist by training. On nights and weekends, he was a musician in a band. That correlation between software engineering and musical talent is actually not uncommon — and illustrates why technologists are often artists of a digital medium, writing code to express ideas and affect an […]