The intersection of marketing and software comes to life in London

Parallels between Marketing and Software

I’ve been thinking a lot about the parallels between marketing and software development lately. Certainly there is a tremendous amount of marketing software that marketers are applying in their profession. But the relationship between these two fields has become more entangled than that. The illustration at the top of this post is a sketch of […]

Integrating marketing technologies? That’s the easy part

Obstacles to Marketing Technology Success

Is the “integration” challenge of marketing technology really our top obstacle? There are two studies that I’ve come across in the past couple of weeks that have caused me to wonder if integration has become a bit of a red herring for marketers who are wrestling with the much more hairy, vicious, pointy-toothed beast of […]

The 5 digital dynamics that are transforming marketing

5 Digital Dynamics Transforming Marketing

As I prepare for the MarTech Europe conference coming up in a few weeks, I’ve been thinking about “digital transformation” — a topic that is entwined in the evolution of marketing, even though it’s much, much bigger than just marketing. Digital transformation is about reimagining a business in the digital world. Or, if “reimagining” is too […]

Marketing technologists, growth hackers, and regression to the mean

Marketing Technologists, Growth Hackers, Digital Marketers

One of the arguments I sometimes hear is that the role of marketing technologists has a limited future because, eventually, every marketer will be a marketing technologist. I’m usually skeptical of those assertions because I know so many marketing technologists who have deep technical skills — such as systems architecture and software engineering — that […]

Call-for-speakers for MarTech 2016 in San Francisco

MarTech 2016 Call for Speakers

Time flies! As does marketing technology, which has experienced amazing growth this year on just about every metric imaginable — more new ventures, more acquisitions, more adoption, more investment, more technical advancement, more marketing technologists, more capability maturity inside marketing teams. The pace of innovation in this industry is mind-blowing. And I love it. If […]

MarTech Europe is just weeks away — check out the final agenda

MarTech Europe 2015 Agenda

MarTech Europe is less than 7 weeks away, and I think this may be the best one yet. A mere 45 days from now, we’re going to be hosting the opening reception on Monday evening, 19 October at the groovy Millenium Gloucester Hotel in London. And then all day Tuesday and Wednesday, 20-21 October, will […]

Can witty martech wisdom fit into 140 characters?

Tweet Jams: Rap Battles for Geeks?

Earlier this week, the good folks at CMSWire invited me to join a “Tweet Jam” on Martech Convergence at #CXMChat. I usually decline these because, well, first of all, I’m typically not witty enough on-the-fly to hold my own in these fast-flinging tweet brawls discussions. I would have been an epic casaulty in the first […]

Don’t buy marketing technologies, build layers instead

Marketing Layers

The following is a guest post from Sam Melnick at Lattice Engines and a former analyst in IDC’s CMO Advisory Service. For all of the chatter of “marketing stacks” these days, I found Sam’s description of capability-specific “layers” to be a more precise way to think about how to best implement marketing technology in context. […]

Would Hacking Marketing make for a great SXSW talk?

Hacking Marketing at SXSW

Today, I’m going to take a break from plugging my own conference series — next up: MarTech Europe in October, which is totally going to rock, I say with embarrassing modesty — to, well, um, promote a proposal to present at a different conference. Yes, as you’ve no doubt surmised from the headline, I’m making […]

Divergent opinions about chief marketing technologists

Opinions on Chief Marketing Technologist Roles

Last month, the adtech/martech company DataXu released a great report called The New Marketer: How Data and Technology are Driving the Rise of the Chief Marketing Technologist. The research was conducted by Redshift Research among 250 marketing decision makers in the UK. There’s a lot of fascinating data in the report, but the thing that […]