The inaugural #MarTech begins, wish you were here…

MarTech Opening Day: View from the Stage

As this post goes live, the inaugural MarTech conference will have started. About 400 of you are here at this sold out event — and let me say, I am thrilled to be here with you. For the rest of you, I wish you were here — and I’d like to share with you my […]

What does a marketing technologist actually look like?

iPad Mini

To paraphrase Forrest Gump, “Marketing technologists are as marketing technologists do.” Or maybe that would be Forrester Gump? (Or Gartner Gump?) Pardon the slightly silly intro. I’m a little giddy here on the eve of the inaugural MarTech conference. Whether you’re coming to MarTech or not, here’s an opportunity to participate in a crowdsourcing exercise […]

Modern marketing is for underdogs and innovators — and marketing technologists

The Marketing Performance Blueprint

This has been a banner year for marketing technology — and marketing technologists — being recognized as an integral part of modern marketing. Featured articles in the Financial Times and Harvard Business Review, both true mainstream business publications. The launch of the MarTech conference, taking place in Boston next week, which has completely sold out. […]

Navigating the Class V Rapids of Marketing Technology

Scott Brinker at MarcomCentral Summit

Earlier this year, I gave a presentation at the Marketing Operations Executive Summit hosted by the good folks at MarcomCentral that walked through my marketing technology landscape and talked about some of the dynamics with our industry moving towards platform ecosystems. MarcomCentral recently posted the video, which I’m embedding below (or watch it here if […]

Secrets of an ace recruiter of technical marketing talent

Erica Seidel

Pretty much everybody acknowledges that talent acquisition in marketing today is a hard problem — especially for technical talent for marketing technology, marketing operations, and marketing analytics. But that’s kind of like complaining that winter is cold in Boston. It’s a true statement, yes, but complaining about it doesn’t make you any warmer. You need […]

Why MarTech will be a marketing conference like no other (a 3,200-word preview of what to expect)

The Unicorn: Marketing + Technology + Management

In six weeks, MarTech: The Marketing Tech Conference will have its inaugural event. And while this may sound like a little hype — you’d think I worked in marketing — I can confidently say that this will be unlike any other marketing conference the world has ever seen. For those of you who are coming, […]

Chief Marketing Technologists earn $140,000 – $241,000

Chief Marketing Technologists Top Executive Placement (Mondo)

How much does a chief marketing technologist earn? It depends on the size of the company, the industry, and the region, but according to the Mondo Resourcing & Staffing Agency the range is $140,000 to $241,000. The only digital marketing executive position paid more, on average, were Chief Digital Officers, earning between $148,000 to $280,000. […]

Harvard Business Review publishes The Rise of the Chief Marketing Technologist

Harvard Business Review: Rise of the Chief Marketing Technologist

When I first started writing about the role of a chief marketing technologist in 2008, it was, at best, a niche subject. A hybrid marketing and technology executive? What kind of crazy, chimerical beast was that? But six years later, with marketing increasingly viewed as a technology-powered discipline, hybrid marketing technologist roles are growing rapidly. […]

Financial Times reveals the executive view of marketing technology, an evolving relationship of marketing and IT

IT and Marketing Technologists

I was delighted to learn that the Financial Times — an international newspaper for senior executives and financial types that makes The Wall Street Journal look like light pop reading — dedicated an 8-page special report on the intersection of marketing and technology, officially released this morning. Recognition that marketing has become a technology-powered discipline […]

The 4 quadrants of marketing management, a 2×2 model

4 Quadrants of Marketing Management

Having spent many years in the “conversion optimization” subdiscipline of marketing — a forerunner to what is now known as “growth hacking” in some circles — I’ve mulled over the inherent tension between innovation and optimization for a while. They’re two different mindsets. At its best, innovation is about exploring a wide range of bold, […]