Similarities and differences of marketing technologists

6 Archetypes of Marketing Technologists

At the inaugural MarTech Conference last year, Sheldon Monteiro, the global CTO of SapientNitro, led a research study of the attendees — as well as readers of this blog — to profile the charateristics of marketing technologists as an emerging profession. The results were fascinating, revealing incredible depth and diversity of the backgrounds and skill […]

Call-for-speakers for MarTech Europe — share your brain

MarTech Europe

The marketing technology industry — now affectionately called “martech” — is truly a global phenomenon. We’re seeing tremendous marketing innovation across every region of the world. And while some of the dynamics of this new brand of marketing are universal, many of the most creative and interesting ideas emerge from the adaptation of these new […]

A 2-sided silver bullet for marketing and sales alignment?

Digital Dialogue and the Sales Pipeline

Disclaimer: I wear two hats, professionally speaking. With one hat, I write this blog and chair the MarTech conference series — both of which I try to run with a vendor-agnostic editorial viewpoint. However, with my other hat, I am also the co-founder and CTO of a marketing software company, ion interactive. While I rarely […]

9 big takeaways from last week’s #MarTech conference

Tony Ralph from Netflix at MarTech

Wow. Last week’s MarTech Conference was an awe-inspiring two and a half days for me. I am immensely grateful to the 29 speakers, 67 exhibitors and sponsors, and over 1,100 attendees who joined together in San Francisco to share their experiences and ideas on the state of marketing technology. It is springtime in martech, and […]

Springtime in #MarTech — $25.2 billion blossoming

Investment in Marketing Technology as of March 2015

The following is an approximation of my opening presentation at the MarTech Conference this morning in San Francisco. Over 1,000 people are there, participating in the largest independent conference exclusively focused on marketing technology and marketing technologists. I am so happy that spring is here. It was a pretty crazy winter in Boston this year. […]

Who’s coming to MarTech? A very impressive community

Who's Coming to MarTech?

The second MarTech Conference is just a little more than two weeks away, March 31 – April 1 in San Francisco, and I’m starting to feel like a kid on Christmas Eve. There’s an amazing set of speakers who are coming to share their experiences and expertise. There’s also a fascinating cross-section of marketing technology […]

A magical junction of design, technology, and leadership

Redesigning Leadership

Possibly the most exciting phenomenon in the professional world today is the intermingling of disciplines. Certainly the intersection between marketing and technical roles — IT, software development, “industrial” operations — is one of those important junctions. But there are many more. Even marketing and technology are no longer merely a two-way crossroads. Increasingly design is […]

Asking the right questions about marketing technology at MarTech

MarTech Conference Agenda for San Francisco 2015

If there’s one overarching theme to the upcoming MarTech Conference in San Francisco, March 31 – April 1, it’s crossing boundaries: Discipline boundaries between marketing, engineering, design, and user experience Departmental boundaries between marketing, IT, sales, and other functions Operational boundaries between front-office and back-office “silos” Hierarchical boundaries between CMOs, VPs of digital marketing, heads […]

Lowest rate for MarTech conference expires Saturday!

MarTech: Putting the Human in Marketing Technology

It’s truly an incredible time to be working in marketing — and, even more so, marketing technology. As I mentioned in my post on the latest marketing technology landscape earlier this week, the innovation happening across this industry is staggering. Yet it is still merely a reflection of the broader transformation that’s happening in marketing […]

First look at the MarTech 2015 San Francisco agenda…

MarTech 2015 Speaker Logos

We’re about 95% complete with the agenda for the next MarTech, taking place in San Francisco this spring, March 31 – April 1. But I’m so excited about how this is shaping up, that I can’t wait any longer to give you a first look at the program. First, I want to express my heartfelt […]