Marketing + Technology + Management – Hype = MarTech

MarTech Boston 2017

I have an allergy to hype. I know, that’s an unfortunate condition given that I’m in the field of marketing technology. It’s like being a lactose-intolerant maître fromager. Luckily, the symptoms are relatively mild — mostly involuntary rolling of the eyes and rapid finger twitching on the delete key. But I also have an addiction […]

Where does martech fit in Dun & Bradstreet’s marketing org?

Dun & Bradstreet Marketing Org Stack Featuring Martech

I am excited to share with you one of the first entries to The Stackies: Org Edition awards. Rishi Dave, the CMO of Dun & Bradstreet, and his team just shared with me their “org stack” graphic above (click for a larger version). This is a terrific example of the kind of illustration that we’re […]

The Grand View of Martech: A Martech Manifesto (DRAFT)

Martech: The Grand View

As we were planning the upcoming MarTech conference for Boston, the Third Door Media team and I had an invigorating discussion about the philosophy of “martech.” What is martech? Who are the citizens in this growing community? What are the shared ideas and ideals that bring us together? What do we collectively aspire to achieve? […]

What’s better than a marketing tech stack? Your marketing org stack

The Stackies: Tech Edition & Org Edition

We’ve been running The Stackies for three years now, where we’ve invited marketers to send in a single slide that visually illustrates their marketing tech stack. We run it as an awards program and a drive for charity (the last Stackies program raised $7,800 for Girls Who Code), with a little friendly competition and trophies […]

What do marketing orgs look like in the martech age? Let’s find out

Marketing Organizations in a Martech World

I know, you get asked to participate in a ton of surveys. You’re super busy, and most of the time, the results of these studies are of dubious value to your actual work. So it’s easy to pass on taking them. But if you like the content of my blog, and have ever found it […]

Is marketing technology entering a post-platform era?

Integration Ecosystem for Marketing Technology and More

One of the points I raised when we released the 2017 marketing technology landscape was that “the platformization of marketing technology” was now fully underway. Heterogeneous marketing stacks have become the norm. Even if many of the integrations between different marketing technologies in a stack are still relatively “shallow” — i.e., passing around fairly lightweight […]

Struggling through the 5 stages of martech? Let’s learn together

The 5 Stages of Martech

Okay, I admit it. I’ve just been waiting for an excuse to post this “5 Stages of Martech” chart. These stages were originally slides in the opening keynote at MarTech San Francisco back in May, when we unveiled the 2017 marketing technology landscape. I figured a little comic relief was in order as we contemplated […]

Check out the amazing speakers who will be at MarTech Boston

MarTech Boston 2017 Featured Speakers

The agenda for MarTech Boston, October 2-4, has just been posted, and I am once again awed and humbled by the incredible cast of speakers who have agreed to participate. If you want to understand the real truth of how to lead at the intersection of marketing, technology, and management, this will be a two-day […]

If a marketing tactic works, but people hate it, should you use it?

Ads People Hate

It’s a scenario straight out of Kiefer Sutherland’s TV series 24. There’s a ticking time bomb somewhere in the city. The only way to stop it is to torture a captured suspect into revealing its location. Yes, torture is wrong. But is it worth it to save the lives of hundreds of innocent people? What […]

Pop quiz: What do Amazon Alexa and Whole Foods have in common?

Vertical Competition in Martech with Amazon & Whole Foods

The easy answer, of course, is that they’ll both be controlled by Jeff Bezos and the rapidly evolving Amazon empire. That alone is a pretty remarkable for hybridizing the digital and the physical on such a massive scale. But in my worldview, Amazon’s $13.7 billion purchase of Whole Foods — insert requisite “Whole Paycheck” joke, […]