72 hours in Shanghai in a parallel martech universe

Tencent MIND Martech Keynote

The world’s three largest Internet companies are American: Google (Alphabet), Amazon, and Facebook. The fourth largest — actually the 9th most valuable company in the world by market capitalization — is the Chinese giant Tencent. The sheer scale of Tencent is almost impossible to comprehend — at least it was to me as a marketing […]

Seth Godin now a MarTech keynote + last week for beta rates

MarTech Boston

Three quick pieces of news on the MarTech conference coming up in Boston, October 2-4: Seth Godin has been added as a keynote speaker to the MarTech program, where he’ll do a special afternoon keynote on October 3, “It’s Your Turn to Engage: Embracing The Work That Matters.” Seth is truly inspiring for all of […]

Marketing + Technology + Management – Hype = MarTech

MarTech Boston 2017

I have an allergy to hype. I know, that’s an unfortunate condition given that I’m in the field of marketing technology. It’s like being a lactose-intolerant maître fromager. Luckily, the symptoms are relatively mild — mostly involuntary rolling of the eyes and rapid finger twitching on the delete key. But I also have an addiction […]

Where does martech fit in Dun & Bradstreet’s marketing org?

Dun & Bradstreet Marketing Org Stack Featuring Martech

I am excited to share with you one of the first entries to The Stackies: Org Edition awards. Rishi Dave, the CMO of Dun & Bradstreet, and his team just shared with me their “org stack” graphic above (click for a larger version). This is a terrific example of the kind of illustration that we’re […]

The Grand View of Martech: A Martech Manifesto (DRAFT)

Martech: The Grand View

As we were planning the upcoming MarTech conference for Boston, the Third Door Media team and I had an invigorating discussion about the philosophy of “martech.” What is martech? Who are the citizens in this growing community? What are the shared ideas and ideals that bring us together? What do we collectively aspire to achieve? […]

What’s better than a marketing tech stack? Your marketing org stack

The Stackies: Tech Edition & Org Edition

We’ve been running The Stackies for three years now, where we’ve invited marketers to send in a single slide that visually illustrates their marketing tech stack. We run it as an awards program and a drive for charity (the last Stackies program raised $7,800 for Girls Who Code), with a little friendly competition and trophies […]

What do marketing orgs look like in the martech age? Let’s find out

Marketing Organizations in a Martech World

I know, you get asked to participate in a ton of surveys. You’re super busy, and most of the time, the results of these studies are of dubious value to your actual work. So it’s easy to pass on taking them. But if you like the content of my blog, and have ever found it […]

Is marketing technology entering a post-platform era?

Integration Ecosystem for Marketing Technology and More

One of the points I raised when we released the 2017 marketing technology landscape was that “the platformization of marketing technology” was now fully underway. Heterogeneous marketing stacks have become the norm. Even if many of the integrations between different marketing technologies in a stack are still relatively “shallow” — i.e., passing around fairly lightweight […]

Struggling through the 5 stages of martech? Let’s learn together

The 5 Stages of Martech

Okay, I admit it. I’ve just been waiting for an excuse to post this “5 Stages of Martech” chart. These stages were originally slides in the opening keynote at MarTech San Francisco back in May, when we unveiled the 2017 marketing technology landscape. I figured a little comic relief was in order as we contemplated […]

Check out the amazing speakers who will be at MarTech Boston

MarTech Boston 2017 Featured Speakers

The agenda for MarTech Boston, October 2-4, has just been posted, and I am once again awed and humbled by the incredible cast of speakers who have agreed to participate. If you want to understand the real truth of how to lead at the intersection of marketing, technology, and management, this will be a two-day […]